DIGITAL MARKETING MASTERCLASS
ANDY CRESTODINAWe offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
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Attendees of this module will experience an immersive dive into the most effective tactics in content marketing. We’ll begin with the high level strategies and move quickly into the specific actions that generate demand with digital marketing. Attendees will complete the module with a strong, practical understanding of how to rank high, attract visitors and convert them into customers.
Recommended for anyone interested in growing a profitable audience online.
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to teaching marketing.
Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.
• Top 10 Online Marketing Experts to Watch in 2015, Forbes
• Top 50 Marketing Influencer in 2016, Entrepreneur Magazine
• Top 10 Social Media Influencers to Watch in 2017, Social Media Explorer
• Understand the high-level concepts of content marketing.
• Understand the specific ways in which each tactic is interrelated.
• Learn to create a basic content marketing strategy
• Learn to execute on that plan by creating and promoting content
• Learn to measure the impact of each action taken in terms of traffic or conversions.
SKILLS:
- Digital Marketing
- SEO
- Online Marketing
- Social Media
- Email Marketing
- Content Marketing
- Marketing Strategy
- Content Strategy
- Social Media Marketing
Session 1
Content Strategy
1. The how and why of content marketing
- Content vs. Advertising
- Traffic sources
- Visitors, keyphrases, pages and actions
- How leads are born
2. Document your content marketing mission
3. Understanding your audience: From
4. Questions to Conversions
COURSE OUTLINEABOUT ANDY
HARBOUR.SPACE WHAT YOU WILL LEARN
Session 2
Search Engine Optimization Basics
1. How search works
- Robots
- Search Ranking Factors: authority and
relevance Keyphrase research
2. Search volume and trends
- Primary and secondary keyphrases
- Indicating relevance: On-page
3. SEO
4. Targeting topics: Semantic SEO
Session 3
Writing for the Web
1. Finding topics that attract an audience
2. Getting opened, clicked and shared
- Structure and Formats
- Writing tips
3. Collaboration, networking and outreach
Session 4
Google Analytics
Setup and configuration
Reporting vs. Analysis
Data-Driven insights and actions
Finding search optimization opportunities
- Collaborating within Analytics
Session 5
Websites, Conversion and Ongoing
Optimization
Audience, Answers and Action
Neuromarketing and Social Proof
Conversion optimization and content
Advanced Content Marketing
Interconnected “content hubs”
Repurposing, reuse and syndication
- Automation, delegation and leverage
BY ANDY CRESTODINA
BIBLIOGRAPHY
DATE: 13 Mar - 17 Mar, 2017
DURATION: 5 Days
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HARBOUR.SPACE UNIVERSITY
DATE: 13 Mar - 17 Mar, 2017
DURATION: 5 Days
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
DIGITAL MARKETING MASTERCLASS