RESERVE MY SPOT
Adam Franklin is the author of Web Marketing That Works -- an Amazon #1 best seller.
He is also a professional speaker, podcast host and co-founder of Bluewire Media.
Adam’s Bluewire Media blog was Australia’s #1 business blog in 2015 and he has also written for The Australian, Sydney Morning Herald and Huffington Post. He's been interviewed on 2UE, 4BC and ABC radio, as well as on many popular podcasts and his weekly 'Bluewire News' email which goes out to over 30,000 readers.
Research/Academic Interests: Data-Driven Marketing, Email Marketing, & Content Marketing.
• Understand the high-level concepts of digital marketing.
• Learn the specific ways in which each tactical building block works.
• Create a digital marketing and social media strategy.
• Learn to implement the strategy by publishing content.
• Acquire the skills to apply this to any business.
SKILLS:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Marketing Communications
- Blogging
- Web Marketing
- Digital Strategy
DATE: 11 Jun - 29 Jun, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
COURSE OUTLINEABOUT ADAM
BIBLIOGRAPHYHARBOUR.SPACE 
DIGITAL MARKETING ESSENTIALS FOR BUSINESS
In this class students will learn the essential digital marketing techniques to increase online leads. We’ll begin by documenting a high level digital marketing strategy and then explore each of the building blocks like SEO, social media, email marketing, influencer outreach and content.
Students will complete the module knowing how to build an effective digital marketing system. Recommended for anyone involved in business marketing and lead generation.
ADAM FRANKLIN
HARBOUR.SPACE UNIVERSITY
DATE: 11 – 29 Jun, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
DIGITAL MARKETING ESSENTIALS FOR BUSINESS
Session 2
Defining Your Buyer Personas
Session 3
Uncovering Your Flagship Content
(aka Lead Magnet)
Session 1
Your Web Universe & Digital Marketing Strategy
All rights reserved. 2018
Session 4
Growing your Audience via Opt-in forms
and Landing Pages
In this class students will learn the essential digital marketing techniques to increase online leads. We’ll begin by documenting a high level digital marketing strategy and then explore each of the building blocks like SEO, social media, email marketing, influencer outreach and content.
Students will complete the module knowing how to build an effective digital marketing system. Recommended for anyone involved in business marketing and lead generation.
