SUBMIT

RESERVE MY SPOT

Taher Behbehani draws upon more than 20 years of operational, product strategy, and marketing expertise in his role as CDMO. As a technology leader with a proven track record of getting in front of trends shaping the industry, Taher is focused on guiding BroadSoft to its next growth stage and transforming the firm’s vision into new product road maps to meet growing enterprise demand for mobile Unified Communications.

Behbehani has served in a broad range of leadership positions that cut across M&A and business development, product management, business transformation and digital marketing – affording Behbehani with an unconventional perspective that extends beyond traditional marketing. Past roles include executive positions at BlackBerry, American Express, and Time Warner Cable.

In addition to global corporate leadership positions, Behbehani was the founder of several start-ups and has been a key investor and advisor to numerous market disruptors. His prior experience in these roles will enable BroadSoft to apply a more analytical view of how users consume services, what new business models create value, and the ability to leverage this data to drive adoption across user profiles and new distribution channels.

• Demonstrated understanding of the buyer’s journey

• Demonstrated understanding of “Jobs to be Done” strategy

• Demonstrated ability to apply marketing analytics to produce actionable frameworks and algorithms

• Learn to effectively incorporate user experience and buyer’s journey into marketing strategy

• Produce a functioning, automated market penetration and engagement tool

SKILLS:

- Strategic Partnerships

Business Development

- Mobile Devices

E-commerce

- Mobile Applications

- SaaS

- Telecommunications

- Mergers & Acquisitions

DATE: 19 Feb - 9 Mar, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT TAHER
BIBLIOGRAPHY
HARBOUR.SPACE 

ENGINEERING DIGITAL CUSTOMER ENGAGEMENT FOR GLOBAL B2B MARKETS

In this class, students will be
exposed to practical methods
to segment markets and apply advanced analytics to target and deliver innovative cloud-based services across the B2B2E value chain.  

Students will become familiar with competitive positioning and how to differentiate an offer along multiple factors, including user experience, buyer journey, “Jobs to be Done,” pricing / packaging / bundling, and brand strategy.  Students will use multivariate analytics and real-world market data to construct a framework and code / algorithms to automate market penetration and digital engagement strategies. Guest speakers bring industry expertise in areas of digital marketing, SaaS services, and buyer journey planning

TAHER 
BEHBEHANI

RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 19 Feb – 9 Mar, 2018

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

ENGINEERING DIGITAL CUSTOMER ENGAGEMENT FOR GLOBAL B2B MARKETS 

Session 6-10

Offer Development

• SAAS services – communications, collaboration, and engagement

• Packaging & bundles – consumption preferences, needs analysis

• Pricing & competition – elasticity / willingness to pay, legacy models, value creation

• Equipment & peripherals – devices, support, and partnerships  

Session 11-15

Market Engagement

• SAAS commercialisation process – product, network, marketing, sales processes

• Buyer journey – awareness, consideration, decision, success phases

• Digital technologies – portals, marketing automation, search

• Value chain – service providers, channel, buyer

• Lab

Final

Present / Framework Review / Run Simulations

Sessions 1-5

Market Segmentation

• SAAS markets – cloud evolution, new delivery chain

• Verticals – industries, purchase process, market dynamics

• Personas – attributes, needs / Jobs-to-be-Done

• Devices / user experience – applications, UI/UX

• Geography and distribution – market maturity, economics

All rights reserved. 2018

Harbour.Space University
Tech Heart

In this class, students will be exposed to practical methods to segment markets and apply advanced analytics to target and deliver innovative cloud-based services across the B2B2E value chain.  

Students will become familiar with competitive positioning and how to differentiate an offer along multiple factors, including user experience, buyer journey, “Jobs to be Done,” pricing / packaging / bundling, and brand strategy.  Students will use multivariate analytics and real-world market data to construct a framework and code / algorithms to automate market penetration and digital engagement strategies. Guest speakers bring industry expertise in areas of digital marketing, SaaS services, and buyer journey planning.

Fix the following errors:
Hide