DIGITAL ANALYTICS USING THE GOOGLE MARKETING PLATFORM
CHARLES FARINA
We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
Digital Analytics is one of the fastest growing fields. This class will provide the foundational skills needed to fully understand how to implement an Analytics programme in any organisation using the Google Analytics platform. Attendees will learn how to put together a measurement plan, implement it using tag management platforms, fully measure campaigns from impression through conversion, and how to connect and visualise it all together.
Charles is Director, Growth and Development at Analytics Pros. With 8+ years of experience in Digital Analytics, almost all of which have been with world leading Google Analytics 360 providers. Deeply experienced in attribution, cross-device and cross-platform analytics, and marketing data integrations.
Research/Academic Interests:
Cross-Device campaign and user analysis. Multi-platform analytics for connected devices including AppleTV, Roku, etc.
Students that attend this programme will learn the foundational skills required to be a Digital Analyst. The goals are that you will:
• Be familiar with the tools and platforms in the Digital Analytics space across Analytics, CRM, Ads Marketing Automation
• Have intermediate/advanced skills in Google Analytics (Digital Analytics System)
• Have intermediate/advanced skills in Google Tag Manager (Tag Management System)
• Have intermediate skills in Dashboarding and Reporting (Google Data Studio, Excel/Google Sheets, APIs)
• Perform a Digital Analytics audit
• Be able to create a Digital Analytics programme for any business or organisation
• Have expert abilities at campaign planning, tagging and attribution methodology
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