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Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier.
She originally trained as a screenwriter before moving into business storytelling - pulling out the compelling details of companies to build a bridge between their services and customer needs. She has talked on the subject of copywriting and the customer perspective at conversion and marketing conferences in the US, Canada and throughout Europe. She also works as a content consultant for companies within the financial, manufacturing and pharmaceutical industries.

Research Interests: Conversion Copywriting, Content Marketing, Sales Psychology, Scriptwriting.

• What is copywriting and being able to distinguish it from content writing

• Understanding the importance of research and how bad copy is often the result of an incomplete customer profile

• Identifying the customer information you do need, before writing any copy

• Understand the key building blocks of persuasive writing including: identifying pain points, articulating customer desires, overcoming objections, building trust and the importance of clarity

• How to identify and choose the right tone-of-voice to appeal to a customer

• How to use emotion and sales psychology to be more persuasive

• How to write a long-form sales letter

• An understanding of key copywriting techniques including headlines, bullet points and calls-to-action

SKILLS:

- Conversion Copywriting

Blogging

- Online Marketing

Content Marketing

- Entrepreneurship

Sales Psychology

- Scriptwriting


DATE: 9 - 27 Jul, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT AMY AMYAMY
BIBLIOGRAPHY
HARBOUR.SPACE 

SALES COPYWRITING FOR DIGITAL MARKETING

This is a practical look at persuasive writing techniques to generate leads and sales. It will include the research and target market knowledge you need to write compelling content that gets attention and converts. The module also covers specific writing techniques for headlines, calls-to-action, editing, using active language and more. It covers sales psychology, and how that translates into the written word, including how emotion plays a part in copywriting, and how to use it ethically and authentically in your marketing copy. The module focuses on writing conversion copy. This is copy for email marketing, landing pages and sales pages where the goal is to supports the business by generating enquiries or sales. 

AMY HARRISON
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 9 – 27 Jul, 2018

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

SALES COPYWRITING FOR DIGITAL COPYWRITING  

Session 2

Classic copywriting case studies and modern day examples

Session 3

The importance of research: The target market

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Session 1

An introduction to copywriting and why it is important today

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Harbour.Space University
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Session 4

The importance of research: Your product or service

This is a practical look at persuasive writing techniques to generate leads and sales. It will include the research and target market knowledge you need to write compelling content that gets attention and converts. The module also covers specific writing techniques for headlines, calls-to-action, editing, using active language and more. It covers sales psychology, and how that translates into the written word, including how emotion plays a part in copywriting, and how to use it ethically and authentically in your marketing copy. The module focuses on writing conversion copy. This is copy for email marketing, landing pages and sales pages where the goal is to supports the business by generating enquiries or sales.

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