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Jag Jhutty is the Global Paid Social Account Manager at Mediacom Global. Jag has been working in Digital Media for over 4 years, working across Paid Search and Display Media at Omnicom Media Group UK before making the switch to paid social. Jag currently manages a team of 8 paid social media specialists across global clients such as Shell, Coca-Cola and VW at Mediacom Global and is responsible for delivering best in class performance and practice, managing a global budget in excess of $20M.
Academic background is in marketing with an undergraduate degree in BA Joint Hons in Business Management and Marketing, following which a MSc International Marketing was completed with the main thesis “Consumer Brand Engagement, a driver for Consumer Based brand Equity in an Online Environment” receiving a distinction, leading to publishing within the University of London records. Jag has since returned to the University of London, Birkbeck as a guest lecturer, specialising in Digital Marketing.

The objective of this course is to lay a foundation of Social Media fundamentals for the students, so that they can make links between classic marketing theory and see how it is applied into professional environment.

Over the duration of this course the students will get invaluable insight into Media and more specifically through the lense of paid social media advertising with case studies and examples of real world business examples.

The students will leave with the confidence they need to pursue a career in social advertising, whether that be within an agency or client environment, and also if they have entrepreneurial aspirations they can rely on their grounding on digital from this course.

SKILLS:

- Digital Marketing

- Account Management

- Marketing Strategy

- Project Planning

- Google Adwords

- Marketing Communications

- Social Media Marketing

- Data Analysis

DATE: 15 - 25 Jan, 2018

DURATION: 2 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN

COURSE OUTLINE

ABOUT JAGROOP

BIBLIOGRAPHY

HARBOUR.SPACE 

DIGITAL MARKETING:
SOCIAL MEDIA EXCELLENCE IN ADVERTISING

This course will provide the students with a foundation of Social Media, focusing on theory, strategy, planning, execution and analysis. Advertising and Media has evolved greatly over the course of a decade and whilst traditional media still plays a large part in helping advertisers reach audiences, Social Media has become an instrumental tool to reach target audiences and deliver credible return on advertising spend.
Students will leave this course fully equipped with knowledge across a suite of Social Media platforms which combined with their academic theory will serve to peak their interest in marketing and potential career paths beyond education.

JAGROOP
SINGH JHUTTY 

Global Account Manager, Mediacom Global (Group M)

HARBOUR.SPACE UNIVERSITY

DATE: 15 – 25 Jan, 2018

DURATION:  2 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DIGITAL MARKETING: SOCIAL MEDIA EXCELLENCE IN ADVERTISING

Managing Brand Equity

Aaker, D. A., 1991

Principles and Practice of Marketing
 6th Revised edition Edition

Strategic Brand Management : 
Building, Measuring, and
 Managing Brand Equity

All rights reserved. 2018