SUBMIT
Tech Heart
Harbour.Space University

START TRIAL SESSION

Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in social media, content marketing and influence marketing. In her 15+ years’ experience in e commerce and digital media, with the last eleven focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Skype. Stephanie’s teams have been honored with social media industry awards including a WOMMIE award, a PRNews Platinum award, and an OMMA award.

Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as Price water house Coopers and at LakeWest Group, a boutique retail consultancy.

Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business, where she is the Academic Director of the Digital Marketing Strategy certificate program, and an adjunct faculty member at The New School/Parsons School

Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific 

Stephanie resides in Chicago with her husband and son.

Acquire an overall understanding of the fundamental concepts involved in digital marketing.

Learn how to create effective social media and content marketing strategies for varying demographics and consumer behaviors.

Develop an understanding of how to measure and report on digital marketing efforts.

Gain the skills needed to identify effective/ineffective digital marketing strategies within

organizations.

Acquire the knowledge and skills to be able to create a solid digital marketing plan.

SKILLS:

- Social Media Marketing

- Influence Marketing and Influencer/Blogger Programs  Development

- Blogging, Content Creation & Inbound Marketing

- Social Media Listening & Buzz Monitoring

- Digital Marketing & Integrated Marketing

- Branding & Brand Voice Development

- Market Research & Competitive Analysis

- Marketing to Tweens & Teens

- Marketing to Parents

- Tech Marketing (B2B and B2C)

- Social Media Marketing Training

- Public & Corporate Speaking

DATE: 20 Feb - 10 Mar, 2017

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

Session 1

Past, Present & Future of Digital Marketing

Session 2

Blogging for Business Blog Project Intro

Session 3

Content & Inbound Marketing, Part I

Session 4

Content & Inbound Marketing, Part II

Session 5

Social Media Listening

Session 6

Building Brand Communities

Session 7

Social Media, Part I

Session 8

Social Media, Part II

Session 9

Social Media, Part III

Session 12

Influence Marketing

Session 11

Lead Generation & Marketing Automation

Session 10

Digital Marketing Measurement

Session 13

Social Advertising

Session 14

The Content Code

Session 15

Final Presentations

BIBLIOGRAPHY
HARBOUR.SPACE 
STEPHANIE SCHWAB

Digital media has enormous potential to elevate any brand and business. In this class, we’ll dive into digital marketing strategy and various digital tactics, including content marketing, social media, influence marketing, social advertising, and more.

MARKETING 
STRATEGY FOR 
BRAND & BUSINESS
START TRIAL SESSION

BY STEPHANIE SCHWAB

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT STEPHANIE

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: Apr, 2018

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

MARKETING STRATEGY 
FOR BRAND & BUSINESS
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