Jill is the founder and director of StoryStudio Chicago—a storytelling and writing training center for creative writers and business professionals.
In addition to teaching, writing, and forcing people to admit that they can’t live without great stories, Jill works with companies to rethink their digital marketing content to find the right audience and to keep the conversation going.
She is a frequent speaker on the power of stories in our personal and professional lives and is a co-founder of Content Jam, Chicago’s largest content marketing conference. She founded the Chicago Literary Alliance, is on the Illinois B Corp Advisory Council, and is a member of the Association of Writers and Writing Programs.
Research Interests: How stories are used in business.
This course melds the art of good stories and the science of building a successful content marketing plan. Students will:
• Understand how stories work in the brain
• Learn how to write and edit stories
• Learn how to build an editorial calendar
• Understand how to set company goals and messaging
• Learn to work as part of a team
• Understand the roles of writer, editor, traffic/asset manager, researcher, social media manager
• Strengthen their writing muscle
• Learn to write content people actually want to read
• Translate “marketing-speak” to stories
• Learn how to build a story over time
SKILLS:
- Creative Writing
- Blogging
- Social Media
- Storytelling
- Public Relations
- Content Marketing
- Editing
DATE: 20 Aug - 7 Sep, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT JILL
BIBLIOGRAPHY
HARBOUR.SPACE
This course is about the “content” in “content marketing.” Students will become storytellers, learning to translate the elements of a compelling story to a content marketing campaign. Assignments will focus on writing, editing, content planning, and qualitative measurement.
Students will work individually and collaboratively to build digital content marketing campaigns, finishing the course with a Plan of Action they can put in place for their own entrepreneurial endeavors.
JILL POLLACK
HARBOUR.SPACE UNIVERSITY
DATE: 20 Aug – 7 Sept, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
Session 2
Where content ideas come from; reading like a writer
Session 3
Thinking like an editor
Session 1
The how and why of stories
All rights reserved. 2018
Session 4
Going long; Building stories over time and campaigns
This course is about the “content” in “content marketing.” Students will become storytellers, learning to translate the elements of a compelling story to a content marketing campaign.
Assignments will focus on writing, editing, content planning, and qualitative measurement. Students will work individually and collaboratively to build digital content marketing campaigns, finishing the course with a Plan of Action they can put in place for their own entrepreneurial endeavors.