SUBMIT

RESERVE MY SPOT

Jill is the founder and director of StoryStudio Chicago—a storytelling and writing training center for creative writers and business professionals.

In addition to teaching, writing, and forcing people to admit that they can’t live without great stories, Jill works with companies to rethink their digital marketing content to find the right audience and to keep the conversation going.

She is a frequent speaker on the power of stories in our personal and professional lives and is a co-founder of Content Jam, Chicago’s largest content marketing conference. She founded the Chicago Literary Alliance, is on the Illinois B Corp Advisory Council, and is a member of the Association of Writers and Writing Programs.

Research Interests:  How stories are used in business.

This course melds the art of good stories and the science of building a successful content marketing plan. Students will:

• Understand how stories work in the brain

• Learn how to write and edit stories

• Learn how to build an editorial calendar


• Understand how to set company goals and messaging

• Learn to work as part of a team

• Understand the roles of writer, editor, traffic/asset manager, researcher, social media manager

• Strengthen their writing muscle

• Learn to write content people actually want to read

• Translate “marketing-speak” to stories

• Learn how to build a story over time

SKILLS:

- Creative Writing

Blogging

- Social Media

Storytelling

- Public Relations

Content Marketing

- Editing

DATE: 20 Aug - 7 Sep, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT JILL
BIBLIOGRAPHY
HARBOUR.SPACE 

STORYTELLING, WRITING & CONTENT PLANNING TO BUILD & KEEP YOUR AUDIENCE

This course is about the “content” in “content marketing.” Students will become storytellers, learning to translate the elements of a compelling story to a content marketing campaign. Assignments will focus on writing, editing, content planning, and qualitative measurement. 

Students will work individually and collaboratively to build digital content marketing campaigns, finishing the course with a Plan of Action they can put in place for their own entrepreneurial endeavors.

JILL POLLACK
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 20 Aug – 7 Sept, 2018

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

STORYTELLING WRITING & CONTENT PLANNING TO BUILD & KEEP YOUR AUDIENCE 

Session 2

Where content ideas come from; reading like a writer

Session 3

Thinking like an editor

SHOW MORE

Session 1

The how and why of stories

All rights reserved. 2018

Harbour.Space University
Tech Heart

Session 4

Going long; Building stories over time and campaigns

This course is about the “content” in “content marketing.” Students will become storytellers, learning to translate the elements of a compelling story to a content marketing campaign. 

Assignments will focus on writing, editing, content planning, and qualitative measurement. Students will work individually and collaboratively to build digital content marketing campaigns, finishing the course with a Plan of Action they can put in place for their own entrepreneurial endeavors.

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