RESERVE MY SPOT
Entrepreneur, MBA and digital marketing expert with a professional focus in startup strategy and growth in the US and European markets. Scott received a Bachelors in Communication from the University of Colorado at Boulder, and earned an International MBA from the University of San Diego with coursework and in-company training completed in Barcelona, Berlin and Istanbul.
In 2013, he started Barcinno Media, the international resource for Barcelona’s tech, startups and innovation community, and launched Bourbon Creative, a digital agency providing marketing and communication strategy to Fortune 500 multinationals and innovative, high-growth startups. In addition, he’s a professor of Digital Marketing and Entrepreneurship for the Master's and MBA programs at EADA Business School, Toulouse Business School and Harbour.Space.
The main goal of this 15-session course is to enable you to instantly recognise the key pillars of any global startup ecosystem, project its future and leverage that knowledge to capitalize on your own personal and professional projects. We will focus on maximising the following 4 learning outcomes:
• Be able to identify and understand the interdependent network of complex startup ecosystems
• Use this knowledge to assess the health and evaluate the future potential of specific city and regional ecosystems
• Leverage key relationships and super-connectors in your key markets to accelerate your career and company success
• Become an active and influential member of your ecosystems and enable other professionals to realise their goals
SKILLS:
- Entrepreneurship
- Strategy
- Business Development
- Strategic Partnerships
- Marketing
- Social Media Marketing
- Account Management
- CRM
- Business Strategy
DATE: 9 - 27 Apr, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
COURSE OUTLINEABOUT SCOTT
BIBLIOGRAPHYHARBOUR.SPACE 
HOW TO HARNESS THE POTENTIAL OF STARTUP ECOSYSTEMS
Barcelona’s startup ecosystem is EXPLODING! And it’s not the only one. Cities, large and small, around the world are experiencing the hyper growth of their respective tech sectors which has quickly evolved into the premier economic engine for growth and hotbed for innovation.
While the phrase “Startup Ecosystem” has become a popular buzzword in the media in recent years, the communicative phenomenon is playing a key role in the future of our global economy. Investing in and nurturing a startup ecosystem is a responsibility that falls on the shoulders of many different groups beyond the entrepreneurs themselves. It must become a collaborative, long-term objective that maintains commitment and buy-in from all relevant stakeholders from generation to generation.
This class will examine the evolution of the startup ecosystem and its key ingredients. We will explore the various methodologies and tactics different communities are taking to exploit their available resources and maximise their output. Finally, we’ll interact directly with key stakeholders and develop a strategic market entry and expansion blueprint for ourselves and our startups.
SCOTT MACKIN
HARBOUR.SPACE UNIVERSITY
DATE: 9 – 27 Apr, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HOW TO HARNESS THE POTENTIAL OF STARTUP ECOSYSTEMS
Session 2
Ecosystem Evaluation Methods
How Do We Stack Up?
Session 3
The One & Only:
Why your city is NOT the next Silicon Valley
Session 1
Introduction
What is a Startup Ecosystem?
All rights reserved. 2018
Session 4
Case Study
BARCELONA: 30 Years In The Making
Barcelona’s startup ecosystem is EXPLODING! And it’s not the only one. Cities, large and small, around the world are experiencing the hyper growth of their respective tech sectors which has quickly evolved into the premier economic engine for growth and hotbed for innovation.
While the phrase “Startup Ecosystem” has become a popular buzzword in the media in recent years, the communicative phenomenon is playing a key role in the future of our global economy. Investing in and nurturing a startup ecosystem is a responsibility that falls on the shoulders of many different groups beyond the entrepreneurs themselves. It must become a collaborative, long-term objective that maintains commitment and buy-in from all relevant stakeholders from generation to generation.
This class will examine the evolution of the startup ecosystem and its key ingredients. We will explore the various methodologies and tactics different communities are taking to exploit their available resources and maximise their output. Finally, we’ll interact directly with key stakeholders and develop a strategic market entry and expansion blueprint for ourselves and our startups.
