SUBMIT

RESERVE MY SPOT

Entrepreneur, MBA and digital marketing expert with a professional focus in startup strategy and growth in the US and European markets. Scott received a Bachelors in Communication from the University of Colorado at Boulder, and earned an International MBA from the University of San Diego with coursework and in-company training completed in Barcelona, Berlin and Istanbul.

In 2013, he started Barcinno Media, the international resource for Barcelona’s tech, startups and innovation community, and launched Bourbon Creative, a digital agency providing marketing and communication strategy to Fortune 500 multinationals and innovative, high-growth startups. In addition, he’s a professor of Digital Marketing and Entrepreneurship for the Master's and MBA programs at EADA Business School, Toulouse Business School and Harbour.Space.

The main goal of this 15-session course is to enable you to instantly recognise the key pillars of any global startup ecosystem, project its future and leverage that knowledge to capitalize on your own personal and professional projects. We will focus on maximising the following 4 learning outcomes:

• Be able to identify and understand the interdependent network of complex startup ecosystems

• Use this knowledge to assess the health and evaluate the future potential of specific city and regional ecosystems

• Leverage key relationships and super-connectors in your key markets to accelerate your career and company success

• Become an active and influential member of your ecosystems and enable other professionals to realise their goals

SKILLS:

- Entrepreneurship

Strategy

- Business Development

Strategic Partnerships

- Marketing

- Social Media Marketing

Account Management

- CRM

- Business Strategy

DATE: 9 - 27 Apr, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT SCOTT
BIBLIOGRAPHY
HARBOUR.SPACE 

HOW TO HARNESS THE POTENTIAL OF STARTUP ECOSYSTEMS

Barcelona’s startup ecosystem is EXPLODING! And it’s not the only one. Cities, large and small, around the world are experiencing the hyper growth of their respective tech sectors which has quickly evolved into the premier economic engine for growth and hotbed for innovation.

While the phrase “Startup Ecosystem” has become a popular buzzword in the media in recent years, the communicative phenomenon is playing a key role in the future of our global economy. Investing in and nurturing a startup ecosystem is a responsibility that falls on the shoulders of many different groups beyond the entrepreneurs themselves. It must become a collaborative, long-term objective that maintains commitment and buy-in from all relevant stakeholders from generation to generation.

This class will examine the evolution of the startup ecosystem and its key ingredients. We will explore the various methodologies and tactics different communities are taking to exploit their available resources and maximise their output. Finally, we’ll interact directly with key stakeholders and develop a strategic market entry and expansion blueprint for ourselves and our startups.

SCOTT
MACKIN

RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 9 – 27 Apr, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

HOW TO HARNESS THE POTENTIAL OF STARTUP ECOSYSTEMS 

Session 2

Ecosystem Evaluation Methods
How Do We Stack Up?

Session 3

The One & Only: 
Why your city is NOT the next Silicon Valley

SHOW MORE

Session 1

Introduction
What is a Startup Ecosystem?

All rights reserved. 2018

Harbour.Space University
Tech Heart

Session 4

Case Study
BARCELONA: 30 Years In The Making

Barcelona’s startup ecosystem is EXPLODING! And it’s not the only one. Cities, large and small, around the world are experiencing the hyper growth of their respective tech sectors which has quickly evolved into the premier economic engine for growth and hotbed for innovation.

While the phrase “Startup Ecosystem” has become a popular buzzword in the media in recent years, the communicative phenomenon is playing a key role in the future of our global economy. Investing in and nurturing a startup ecosystem is a responsibility that falls on the shoulders of many different groups beyond the entrepreneurs themselves. It must become a collaborative, long-term objective that maintains commitment and buy-in from all relevant stakeholders from generation to generation.

This class will examine the evolution of the startup ecosystem and its key ingredients. We will explore the various methodologies and tactics different communities are taking to exploit their available resources and maximise their output. Finally, we’ll interact directly with key stakeholders and develop a strategic market entry and expansion blueprint for ourselves and our startups.

Fix the following errors:
Hide