SUBMIT
Tech Heart
Harbour.Space University

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David Mikula is a creative partner that helps ambitious leaders shape the ways people experience their brands and organizations.

In the past twelve years, David has been recognized for award-winning innovations in digital and tangible products, marketing and experiences for notable brands like Nike, Microsoft, Sesame Street, NASA Jet Propulsion Lab, Wieden+Kennedy, Whole Foods Market, Foursquare, Digital Kitchen, Coca-Cola and Electronic Arts.

Being a self-taught designer, technologist and competitive gamer from the Internet's golden-age: Mikula fits into the rare category of specialists that learned, as a teenager, how crucial experiments and exploits are in helping people affect the world around them using technology.

Aside from his work, he applies his learnings through teaching and public speaking and is a contributor of the EFF and ACLU. In his spare time, Mikula plays pinball, sails and attempts to build a new internet from scratch. If you’d like to help or have a collaboration in mind, send him an email at wtf@me.com. He'd love to hear from you.

In this class, students will be exposed to practical methods of transforming an abstract concept into a tangible experience that moves an audience to action, emotion. 

From the basics of storytelling to Enchanted Objects, students will learn how to apply concepts to existing and new mediums, objects, and environments —screens, realities, mobility, art, gaming. Students will become acquainted with real-world examples and guest speakers that will guide them through the difficult process of maintaining and unifying a vision from concept to production—including how to translate input from stakeholders and maneuver through competing priorities.

SKILLS:

- Creative Direction

User Experience

- Concept Development

- Creative Strategy

- Art Direction

- Graphic Design

- User Interface Design

- Experience Design

- Information Architecture

- Motion Graphics

- Typography

- Digital Strategy

- Product Design

- Speculative Design

- Collaborative Innovation

- Emerging Technologies

Integrated Advertising

DATE: 13 Mar - 31 Mar, 2017

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

Session 1-5

Fundamentals: 

• Vision & POV—understand how you see the world

• Concepts—good, bad, and ugly

Storytelling—painting mental pictures

Translation—input, emotion, action, message

Breakout—Divide class into pods. Receive team assignments

Guest Speaker—Patrick Clair or Mark Bashore, Storytelling

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT DAVID
BIBLIOGRAPHY
HARBOUR.SPACE 

Session 6-10

Expression: 

• Discipline—vision meets collaboration and agendas

Mediums—physical, digital, virtual, mixed + environments

Atmosphere—spatial, lighting, scale, sound

• Visual—color, motion, composition, typography

• Critique—review ideas, collaborative working session

• Guest Speaker—Gail Bichler, Design Direction

Session 11-14

Reaction:

Interfaces—ux, input devices, ergonomics

• Feedback—haptic, materials, motion

• Play—learning curves, participatory design, attract mode

• Social—Active and passive, participants and spectators

• Guest Speaker—Eddie Lee, VR/Gaming

Session 15

Final

• Present, play, celebrate

INTERACTIVE ART 
DIRECTION

Interactive Art Direction is a discipline charged with unifying and maintaining a vision from concept to completion—be it a product, service, or communications. IADs play a very rewarding role within organizations and the ever-changing media landscape pushes them to be in-tune with emerging styles and technologies. Talented IADs are visual visionaries and confident collaborators that understand the social, emotional, and cultural impact of their work.

DAVID MIKULA

BY DAVID MIKULA

START TRIAL SESSION

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so. 

HARBOUR.SPACE UNIVERSITY

DATE: 10 Mar - 31 Mar, 2017

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

INTERACTIVE ART 
DIRECTION
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