ADVANCED DIGITAL CUSTOMER EXPERIENCE
CARLA JOHNSON
We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently recognised as a marketing leader, Carla regularly challenges conventional thinking
An internationally recognised speaker, author and marketing expert, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
• Acquire a deep understanding of customer-driven companies
• Understand the customer experience process and develop a strategy
• Learn how to identify customers and determine their value
• Learn how to map the customer journey and identify roles of responsibility and decision-making
• Acquire the knowledge and skills to execute a customer experience strategy
SKILLS:
- Content Strategy
- Corporate Communications
- Strategic Communications
- Marketing Communications
- Online Marketing
- Copywriting
- Social Media Marketing
ABOUT CARLA
HARBOUR.SPACE
WHAT YOU WILL LEARN
DATE: 26 Nov - 14 Dec, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HARBOUR.SPACE UNIVERSITY
DATE: 26 Nov - 14 Dec, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2018
COURSE OUTLINE
Session 1
Introduction: Living in an experience-driven world
Session 4
Defining and identifying customers
Session 3
Building the foundation of customer experience
Session 2
Customer experience vs. customer service.
Planning assignment and final project assignment
ADVANCED DIGITAL CUSTOMER EXPERIENCE
BIBLIOGRAPHY
Customer experience has enormous potential to differentiate any brand or business. This class will take elements of digital marketing, product design/development and entrepreneurship and integrate them into an integrated strategy that attracts, converts and keep customers.
Course may become a building block for students’ capstone project/product.
This course is required for all graduate-level digital marketing students.
Customer experience has enormous potential to differentiate any brand or business. This class will take elements of digital marketing, product design/development and entrepreneurship and integrate them into an integrated strategy that attracts, converts and keep customers.
Course may become a building block for students’ capstone project/product.
This course is required for all graduate-level digital marketing students.