SUBMIT
ADVANCED DIGITAL
CUSTOMER EXPERIENCE
CARLA 
JOHNSON

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.

Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently recognised as a marketing leader, Carla regularly challenges conventional thinking

An internationally recognised speaker, author and marketing expert, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Acquire a deep understanding of customer-driven companies

• Understand the customer experience process and develop a strategy

• Learn how to identify customers and determine their value

• Learn how to map the customer journey and identify roles of responsibility and decision-making

• Acquire the knowledge and skills to execute a customer experience strategy

SKILLS:

- Content Strategy

- Corporate Communications

- Strategic Communications

- Marketing Communications

- Online Marketing

- Copywriting

- Social Media Marketing


ABOUT CARLA
HARBOUR.SPACE 
WHAT YOU WILL LEARN
RESERVE MY SPOT

DATE: 26 Nov - 14 Dec, 2018 

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

HARBOUR.SPACE UNIVERSITY

RESERVE MY SPOT

DATE: 26 Nov - 14 Dec, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2018

Harbour.Space University
Tech Heart
COURSE OUTLINE
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Session 1

Introduction: Living in an experience-driven world

Session 4

Defining and identifying customers

Session 3

Building the foundation of customer experience

Session 2

Customer experience vs. customer service.
Planning assignment and final project assignment

ADVANCED DIGITAL
CUSTOMER
EXPERIENCE
BIBLIOGRAPHY

Customer experience has enormous potential to differentiate any brand or business. This class will take elements of digital marketing, product design/development and entrepreneurship and integrate them into an integrated strategy that attracts, converts and keep customers.

Course may become a building block for students’ capstone project/product.

This course is required for all graduate-level digital marketing students.

Customer experience has enormous potential to differentiate any brand or business. This class will take elements of digital marketing, product design/development and entrepreneurship and integrate them into an integrated strategy that attracts, converts and keep customers.

Course may become a building block for students’ capstone project/product.

This course is required for all graduate-level digital marketing students.

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