RESERVE MY SPOT
- Acquire a deep understanding of how Google Search works
- Learn how to analyze the total addressable market through Google Search
- Learn how to develop a long-term SEO strategy
- Learn how to design websites optimized for Google Search
- Learn how to fix and optimize existing websites for Google Search
- Learn how to reverse engineer a competitor’s SEO strategy
SKILLS:
- Growth marketing analytics
and optimization
- Growth marketing strategy
- Growth marketing teams
- Conversion rate optimization
-Search engine optimization and inbound marketing
DATE: 8 Jun - 26 Jun, 2020
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It controls 67.6 percent of the US search engine market. Besides being the de facto search engine for most people, Google is also a source of valuable market insights. It provides tools such as Google Trends or Google Keyword Planner, that help businesses discover what people are exactly looking for. Some companies have taken advantage of this knowledge and have built amazing digital platforms, optimized for Google Search. In many cases, Google has become their number 1 client acquisition channel. This course analyses how they have accomplished that, by decoding not only their SEO tactics, but also their long term strategy and site architecture.
DATE: 8 Jun – 26 Jun, 2020
DURATION: 3 Weeks
LECTURES: 2 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2017
COURSE OUTLINEBUILDING PERFECT-SEO DIGITAL PLATFORMS
BUILDING PERFECT-SEO DIGITAL PLATFORMS
BIBLIOGRAPHYSession 3
Building authority through links.
What is PageRank? Domain Authority vs Page Authority. Analyzing the backlink profile of a site. Analyzing the internal linking of a site
Session 2
Characteristics of
High Quality Sites.
Fundamental principles behind the ranking factors. Overview of the top ranking factors. Review of Google’s Search Quality Evaluators Guidelines
Session 1
Introduction to Google Search.
The value of SEO. The Mission of Search Engines. How People Search. How Search Works: Crawling, Indexing, and Rankings
Session 4
First steps in SEO Strategy.
Setting SEO Goals. Understanding your audience. Discovering your competitive edge. Basics of site-architecture. SEO for Branding vs SEO for Direct Response.
Session 5
Market research, part 1.
Introduction to Keyword research. Understanding the different types of keywords. Keyword research tools. Assessing the value and difficulty of a keyword
Session 6
Market research, part 2.
Building a keyword expansion map. Trending and seasonality in keyword demand. Competitive analysis. User experience research
HARBOUR.SPACE Harbour.Space is a university created by entrepreneurs for entrepreneurs. We focus on meeting the demands of the future, while traditional education providers are too often stuck in the past.
We’re one of the only European institutions completely dedicated to technology, design and entrepreneurship, and our interdisciplinary courses are taught by some of today’s leading professionals. Our aim is not only to equip students with the knowledge to take on the real world, but to nurture, create and shape tomorrow’s tech superstars.
HARBOUR.SPACE UNIVERSITY
Alex has started his career with major global brands such as EY and British Land where he worked as a strategy consultant in London, UK.
He then took senior leadership roles in various technology companies ranging from Seed all the way to Growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures and Octopus Capital.
Alex has lead Marketing, Growth and Product teams. He has a deep understanding of product & growth strategy, scaling remote companies and managing high-performing teams. He specialises in building growth-first products with a strong emphasis on SEO and SEM.
ABOUT ALEX
ALEX
NECHOROSKOVAS