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Alejandro Rigatuso is the Director of SEO of Toptal, a freelancing platform that connects businesses with top talent, globally. He is also the founder of Postcron.com, a SaaS company that helps marketers to manage their social networks, which has been recently acquired. With a background in electronic engineering and control systems, and as an award-winning student of the Engineering School of the Catholic University of Córdoba, he excels at using mathematical methods to model and optimize marketing systems.

- Acquire a deep understanding of how Google Search works
- Learn how to analyze the total addressable market through 
Google Search
- Learn how to develop a long-term SEO strategy
- Learn how to design websites optimized for Google Search
- Learn how to fix and optimize existing websites for Google 
Search
- Learn how to reverse engineer a competitor’s SEO strategy

SKILLS:

- Growth marketing analytics 

   and optimization

- Growth marketing strategy

- Growth marketing teams

- Conversion rate optimization

-Search engine optimization and      inbound marketing


DATE: 8 Apr - 26 Apr, 2019

DURATION: 3 Weeks

LECTURES: 2 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
ABOUT ALEJANDRO
HARBOUR.SPACE 

Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It controls 67.6 percent of the US search engine market. Besides being the de facto search engine for most people, Google is also a source of valuable market insights. It provides tools such as Google Trends or Google Keyword Planner, that help businesses discover what people are exactly looking for. Some companies have taken advantage of this knowledge and have built amazing digital platforms, optimized for Google Search. In many cases, Google has become their number 1 client acquisition channel. This course analyses how they have accomplished that, by decoding not only their SEO tactics, but also their long term strategy and site architecture.

ALEJANDRO
RIGATUSO
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 8 Apr – 26 Apr, 2019

DURATION:  3 Weeks

LECTURES: 2 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2017

Harbour.Space University
Tech Heart
COURSE OUTLINE
BUILDING PERFECT-SEO
DIGITAL PLATFORMS
BUILDING
PERFECT-SEO
DIGITAL PLATFORMS
BIBLIOGRAPHY

Session 3

Building authority through links.
What is PageRank? Domain Authority vs Page Authority. Analyzing the backlink profile of a site. Analyzing the internal linking of a site

Session 2

Characteristics of 
High Quality Sites.
Fundamental principles behind the ranking factors. Overview of the top ranking factors. Review of Google’s Search Quality Evaluators Guidelines

Session 1

Introduction to Google Search.
The value of SEO. The Mission of Search Engines. How People Search. How Search Works: Crawling, Indexing, and Rankings

Session 4

First steps in SEO Strategy. 
Setting SEO Goals. Understanding your audience. Discovering your competitive edge. Basics of site-architecture. SEO for Branding vs SEO for Direct Response.

Session 5

Market research, part 1. 
Introduction to Keyword research. Understanding the different types of keywords. Keyword research tools. Assessing the value and difficulty of a keyword

Session 6

Market research, part 2.
Building a keyword expansion map. Trending and seasonality in keyword demand.  Competitive analysis. User experience research

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ALEJANDRO
RIGATUSO
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