CONSUMER PSYCHOLOGY
GARY VAN BROEKHOVEN
We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.
Gary has over 200 products and services in his career so far and has consulted for many well known brands such as Disney, NASA, Sanofi, ING, Bombardier, SEAT etc. and has mentored many startups in the mHealth arena.
A background in design, psychology and business strategy, his passion is in understanding people and helping his clients better connect with them by building solutions that they truly value.
Creator of Europe's first university course in Behaviour Design and creator of the GRAMS Method, a research method to gain insights from customers which is now being used by companies and consultancies around the world.
Today he leads multidisciplinary teams on projects, uncovering insights, often hacking research to get to the real story behind human behaviour.
“It’s not what they drive that count’s, but what drives them!"
This short interactive course will have an emphasis on creating “tomorrow”. Yes, there is a tomorrow! As you go through your project, you will be giving new pieces of information that will help refine your ideas. Along the way I will be sharing with you my own experiences to help give the information provided real world perspective. These potentially life changing pieces of information can be open to abuse, so I will share with you some of the do’s and don'ts of influencing consumer behaviour. After all, it wasn’t luck that made Instagram successful!
SKILLS:
- Entrepreneurship
- Start-ups
- Design Management
- User Experience
- Digital Strategy
- Product Design
ABOUT GARY
HARBOUR.SPACE WHAT YOU WILL LEARN
DATE: 1 Jun - 5 Jun, 2020
DURATION: 1 Week
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HARBOUR.SPACE UNIVERSITY
RESERVE MY SPOT
DATE: 1 Jun - 5 Jun, 2020
DURATION: 1 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2018
COURSE OUTLINESession 1
Project brief, 3 ingredients of all human behaviour, Dr. BJ Fogg, Skinner
Session 4
6 principles of persuasion, Transtheoretical model, Gamification
Session 3
15 types of behaviour, Irrational behaviour, Behavioral economics
Session 2
7 Fundamental consumer drivers, Limbic system, System 1 & 2, Kahneman,
CONSUMER PSYCHOLOGY
BIBLIOGRAPHYIn an ever changing world, desires and values are shifting, not just consumer needs, but our environment is changing and influencing how we do things.
Yet, there are some aspects of our behaviour that will fundamentally remain the same. Knowing not just what those aspects are, but also being aware of the ingredients that you can leverage will help you build better solutions for your users. Ultimately you will learn what is at the core of all human behaviour. This can be used for building great products and services that better our planet and humankind or can be abused to get people to smoke, over eat and do great harm all around.
In an ever changing world, desires and values are shifting, not just consumer needs, but our environment is changing and influencing how we do things.
Yet, there are some aspects of our behaviour that will fundamentally remain the same. Knowing not just what those aspects are, but also being aware of the ingredients that you can leverage will help you build better solutions for your users. Ultimately you will learn what is at the core of all human behaviour. This can be used for building great products and services that better our planet and humankind or can be abused to get people to smoke, over eat and do great harm all around.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely (Harper Perennial, 2010)
