COURSE OUTLINE

Session 5

Abuse of power, Deception, Dark Patterns & Addictions

Session 1

Project brief, 3 ingredients of all human behaviour, Dr. BJ Fogg, Skinner

Session 3

15 types of behaviour, Irrational behaviour, Behavioral economics

Session 2

7 Fundamental consumer drivers, Limbic system, System 1 & 2, Kahneman,

Session 4

6 principles of persuasion, Transtheoretical model, Gamification