CORPORATE COMMUNICATIONS, PR & STORYTELLING
CARLA JOHNSON
We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently recognised as a marketing leader, Carla regularly challenges conventional thinking
An internationally recognised speaker, author and marketing expert, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
Understand the interconnectedness between corporate communications, public relations and storytelling and how each contributes to business success.
Upon completion of the course, students will be ready to create a communications plan that begins with an overall corporate strategy and then drills down into the details of public relations and storytelling.
The concepts apply to the company, product and employee level of an organisation.
SKILLS:
- Content Strategy
- Corporate Communications
- Strategic Communications
- Marketing Communications
- Online Marketing
- Copywriting
- Social Media Marketing
ABOUT CARLA
HARBOUR.SPACE
WHAT YOU WILL LEARN
DATE: 07 Jan - 25 Jan, 2019
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HARBOUR.SPACE UNIVERSITY
DATE: 07 Jan - 25 Jan, 2019
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2018
COURSE OUTLINE
Session 1
Introduction: The relationship between corporate communications, PR and storytelling. Communications strategy and planning; Planning assignments and final project assignments
Session 4
Corporate responsibility, trust and crisis communications;
Media and influencer relations
Session 3
Guest Speaker: Jill Hollingsworth, Executive Director Executive and Internal Communications, Molson Coors;
Employee advocacy and activation
Session 2
Defining organisational purpose and branding
CORPORATE COMMUNICATIONS, PR & STORYTELLING
BIBLIOGRAPHY
In the world of fast-track sales and social media frenzy, there’s still room for the art of corporate communications, PR and the craft of storytelling. This three-week class looks at the dynamics and practices of each of these in the digitally driven and perpetually changing world of today’s buyer.
We’ll look at how to develop a message that resonates across the brand, position it for effective PR and then develop a story that can be told in an instant or over long periods of time in order to build loyalty and affinity for a company.
The Course may become a building block for students’ capstone project/product.
This course is required for all digital marketing students, both graduate and undergraduate.
In the world of fast-track sales and social media frenzy, there’s still room for the art of corporate communications, PR and the craft of storytelling. This three-week class looks at the dynamics and practices of each of these in the digitally driven and perpetually changing world of today’s buyer.
We’ll look at how to develop a message that resonates across the brand, position it for effective PR and then develop a story that can be told in an instant or over long periods of time in order to build loyalty and affinity for a company and its products/services.
The Course may become a building block for students’ capstone project/product.
This course is required for all digital marketing students, both graduate and undergraduate.