SUBMIT
CORPORATE COMMUNICATIONS,
PR & STORYTELLING
CARLA 
JOHNSON

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.

Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently recognised as a marketing leader, Carla regularly challenges conventional thinking

An internationally recognised speaker, author and marketing expert, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Understand the interconnectedness between corporate communications, public relations and storytelling and how each contributes to business success.

Upon completion of the course, students will be ready to create a communications plan that begins with an overall corporate strategy and then drills down into the details of public relations and storytelling.

 
The concepts apply to the company, product and employee level of an organisation.

SKILLS:

- Content Strategy

- Corporate Communications

- Strategic Communications

- Marketing Communications

- Online Marketing

- Copywriting

- Social Media Marketing


ABOUT CARLA
HARBOUR.SPACE 
WHAT YOU WILL LEARN
RESERVE MY SPOT

DATE: 07 Jan - 25 Jan, 2019 

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

HARBOUR.SPACE UNIVERSITY

RESERVE MY SPOT

DATE: 07 Jan - 25 Jan, 2019

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2018

Harbour.Space University
Tech Heart
COURSE OUTLINE
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Session 1

Introduction: The relationship between corporate communications, PR and storytelling. Communications strategy and planning; Planning assignments and final project assignments

Session 4

Corporate responsibility, trust and crisis communications;
Media and influencer relations

Session 3

Guest Speaker: Jill Hollingsworth, Executive Director Executive and Internal Communications, Molson Coors;
Employee advocacy and activation

Session 2

Defining organisational purpose and branding

CORPORATE
COMMUNICATIONS,
PR & STORYTELLING
BIBLIOGRAPHY

In the world of fast-track sales and social media frenzy, there’s still room for the art of corporate communications, PR and the craft of storytelling. This three-week class looks at the dynamics and practices of each of these in the digitally driven and perpetually changing world of today’s buyer. 

We’ll look at how to develop a message that resonates across the brand, position it for effective PR and then develop a story that can be told in an instant or over long periods of time in order to build loyalty and affinity for a company.  

The Course may become a building block for students’ capstone project/product.
This course is required for all digital marketing students, both graduate and undergraduate.

In the world of fast-track sales and social media frenzy, there’s still room for the art of corporate communications, PR and the craft of storytelling. This three-week class looks at the dynamics and practices of each of these in the digitally driven and perpetually changing world of today’s buyer. 

We’ll look at how to develop a message that resonates across the brand, position it for effective PR and then develop a story that can be told in an instant or over long periods of time in order to build loyalty and affinity for a company and its products/services.  

The Course may become a building block for students’ capstone project/product.

This course is required for all digital marketing students, both graduate and undergraduate.

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