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Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's taught courses at universities in Kansas City, and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. 

Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, a full-service marketing and advertising agency in Kansas City, MO. She works daily to implement the marketing best practices she preaches for Barkley’s own clients.

In 2016, she was rated in the top 50 Awesome Marketing Women to Follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year.


She’s been quoted in numerous articles and trade publications, including being featured in Graydon’s Data-Driven Marketing Guidebook (published in print and ebook, in Flemish and French).


Research/Academic Interests: Data-Driven Marketing, Email Marketing, & Content Marketing.

The objective of this course is to gain a process for collecting marketing, customer, and engagement data and putting it to work for marketing initiatives. Plus, we'll learn the different channels within data-driven marketing & how to master them.  


• Learn what's possible in today's ever-more data-driven marketing landscape


• Understand the different types of database and data structure and when it's appropriate to use each


Learn the best practices and best-in class examples of email marketing, including how to put data to work.


• Learn the basics of other data-driven channels like loyalty programmes, SMS, and more

• Learn to measure the impact of every marketing initiative with insights in reporting, not just analytics

SKILLS:

- Social Media

Integrated Marketing

- Marketing Communications

Online Marketing

- SEO

Marketing Strategy

- Advertising

- Direct Marketing


DATE: 11 Mar - 29 Mar, 2019

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT JESSICAMYAMY
BIBLIOGRAPHY
HARBOUR.SPACE 

DATA-DRIVEN & 
EMAIL MARKETING

In today's landscape, marketers are using up to 15 different databases/data sources across their campaigns. In fact, 84% of marketers say they have "enough" data. (Source: Emma Email) 

Over half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration (Source: Adobe). This course is designed to help marketers understand how to use data, different types of databases, and data-driven marketing channels -- like email marketing and more -- to optimise the return on their investment in marketing.

JESSICA BEST
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 11 Mar– 29 Mar, 2019

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DATA DRIVEN & EMAIL MARKETING

Session 2

The Role of Technology and IT in Marketing

Session 3

Using Excel for Data Manipulation
& Optimisation

SHOW MORE

Session 1

Why Data-Driven Marketing in
Today’s Marketing Landscape

All rights reserved. 2018

Harbour.Space University
Tech Heart

Session 4

Trends in Data-Driven Marketing Channels: Examples from Award Winners

In today's landscape, marketers are using up to 15 different databases/data sources across their campaigns. In fact, 84% of marketers say they have "enough" data. (Source: Emma Email) 


Over half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration (Source: Adobe). This course is designed to help marketers understand how to use data, different types of databases, and data-driven marketing channels -- like email marketing and more -- to optimise the return on their investment in marketing.

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