COURSE OUTLINE

Session 7

Growing Your Email Marketing List
the Right Way

Session 8

Email Marketing Content Best Practices (and the Trends that Buck Them)

Session 5

Customer Insights: The Softer Side of Data

Session 6

Email Marketing: An Overview/Setting Up + Best Practices to Start From

Session 9

Email Marketing Optimisation for Next Level Return on Investment

Session 10

Using Data to Drive Email Marketing Relevance... and Revenue

Session 1  

Why Data-Driven Marketing in
Today’s Marketing Landscape

Session 3

Using Excel for Data Manipulation
& Optimisation

Session 2

The Role of Technology and IT in Marketing

Session 4

Trends in Data-Driven Marketing Channels: Examples from Award Winners

Session 11

Setting Goals and Setting Up
for Analytics Success

Session 12

Reporting, Analytics,
and Data Visualisation

Session 13

Reading Google Analytics
and Mining for Insights

Session 14

A/B Testing and Creating Tests for Actionable Insights

Session 15

Creating a Cohesive Marketing Plan with Data and Data-Driven Marketing