COURSE OUTLINE

Session 1

Why Data-Driven Marketing in  Today’s Marketing Landscape

Session 3

Data Structure & Storage

Session 4

Measurement & Analytics

Session 2

The Role of IT in Marketing

Session 5

Data Privacy

Session 6

Email Overview

Session 7

Email KPIs & A/B Testing

Session 8

List Acquisition

Session 10

Engage, Nurture, Qualify, Inform, Notify- Email Types and Strategies

Session 9

List Hygiene - Re-engagement & When to Purge

Session 12

Defining and Creating Loyalty

Session 11

Content/Design Best Practices

Session 13

SMS, MMS & Mobile Notifications

Session 14

Auditing your program

Session 15

Present Audits, Customer Email Experience