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Jan Koerting is currently leading the media execution & strategy for Cisco UK and Ireland. Originally from Germany, Jan started working in e-commerce during his time in university which then led him into a career in digital media and marketing despite his academic background in urban planning. Before joining Cisco he was a global media planner at Mediacom London where he worked with clients such as Shell, Volkswagen, Dell and Beats by Dre.

Research/Academic Interests:
- Strategy
- Mentoring
- Team building
- Architecture

Professional Experience:
Paid Media Lead at Cisco UK and Ireland (until present)
Global Media Planner, Mediacom, London
Project Manager E-Commerce, Red Wing Shoes, Berlin
Freelancer Digital Marketing, Media, Design, London (until present)

The objective of this course is to gain a comprehensive understanding of the planning and buying circle for paid advertising across all digital channels. 

The course will lay the foundation to help develop advertising strategies, to be able to buy media across multiple channels, to understand  the role of advertising within digital marketing and to be able to evaluate and assess end to end execution processes. 


Whether the student is interested in working for a media or creative agency, seeking a career in digital marketing or simply wants to advertise his or her own product, this course will provide the skill sets they need to run an end to end digital media campaign.


In week 1 and 2 the classes will be held as seminars, which require the students to be active and participatory (presentations and problem based learning). In the 3rd week the students will need to apply their learnings to develop an end to end media strategy (including final presentation).

SKILLS:

- Project Management

Social Media

- Social Media Marketing

Digital Media

- Online Advertising

E-commerce

- Media Buying

DATE: 30 Jul - 17 Aug, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT JAN
BIBLIOGRAPHY
HARBOUR.SPACE 

DIGITAL MARKETING 101

Digital Advertising has become a core pillar of every marketing department. To define clear and sophisticated advertising strategies is crucial to every successful business. The industry is in need of talents that understand the technical requirements but are also capable of driving business focused digital advertising strategies. 

This course will provide the students with a depth of knowledge on digital advertising - how to plan, execute and analyse campaigns. We will also focus on business driven digital advertising and marketing strategy development.

JAN KOERTING
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 30 Jul – 17 Aug, 2018

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DIGITAL MARKETING 101

Session 2

Media planning & buying cycle

Session 3

Role of advertising in society (Opportunities vs.Threats)

SHOW MORE

Session 1

Landscape of media channels

All rights reserved. 2018

Harbour.Space University
Tech Heart

Session 4

Programmatic media buying

Digital Advertising has become a core pillar of every marketing department. To define clear and sophisticated advertising strategies is crucial to every successful business. The industry is in need of talents that understand the technical requirements but are also capable of driving business focused digital advertising strategies. 

This course will provide the students with a depth of knowledge on digital advertising - how to plan, execute and analyse campaigns. We will also focus on business driven digital advertising and marketing strategy development.

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