Paid Social Media for Business

Omnichannel campaigns/management

Content creation for programmatic media campaigns

Defining audiences

Defining business objectives and goals

Best Practice Paid Advertising

Landscape of media channels

Role of advertising in society (Opportunities vs.Threats)

Media planning & buying cycle

Programmatic media buying

Define business objectives and goals

Define the media strategy and target audience

Define omnichannel Strategy

Create a content strategy

Final Presentation