COURSE OUTLINESession 10
Group presentations #2
Session 7
Customer relationship management (CRM)
Session 8
Data analytics
Session 11
The future of advertising
Session 12
Group presentations #3: What will the future be like?
Session 9
Project management for creative
Session 13
Design principles for marketers
Session 14
Design principles workshop
Session 15
Group presentations: final test
Session 1
Introduction to digital advertising
Session 4
Creativity meets technology
Session 5
Group presentations #1
Session 2
Data Driven advertising
Session 3
Data-driven strategies
Session 6
Social Media Advertising