DIGITAL ADVERTISING
MARIA SOL CROCI
Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.
Maria Sol is an industrial engineer with a master in Finance and a distinct international background, having lived in 5 different countries. During her time at university, she started working at Oracle, at which point she realized that she wanted to continue her professional career in Tech companies.
When living in Argentina, she worked at Microsoft and Despegar.com, one of the 3 unicorn companies from Argentina, where she started her path in digital advertising.
After that, she started working at Facebook, where she managed the biggest accounts from South America: Coca Cola, Pepsico, Telefónica, Cencosud, Nestlé, Kimberly Clark, among many others, focusing on measurement, product, and optimizing their digital investment with a consultative, data-driven approach. A year ago, she moved to Barcelona, where she built the Brand Partnership team for Iberia at Glovo and started developing her own digital agency.
- Fully understanding of the top advertising tools
- Digital advertising strategy creation for different types of businesses
- Hands on digital campaign creation
- Measurement and optimization for better decision making
- New tendences on the digital advertising world
SKILLS:
- Excel
- Project Management
- Social Media
- Advertising
- Facebook Marketing
- Strategic Planning
ABOUT MARIA
WHAT YOU WILL LEARN
DATE: 6 Jul - 24 Jul, 2020
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
RESERVE MY SPOT
DATE: 6 Jul - 24 Jul, 2020
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2018
COURSE OUTLINESession 1
Introduction to digital advertising: History of advertising and types of digital advertising (Search, display, social, influencer, email marketing, difference between paid versus organic)
Session 4
Targeting/audience: Options available for the different advertising platforms.
Session 3
Conversion funnel: what it is and how to apply it to your project / company
Session 2
KPIs to measure campaigns: What are the main ones and what to analyze in each type of campaign.
DIGITAL ADVERTISING
BIBLIOGRAPHYDigital advertising is one of the most important tools for a Marketing strategy nowadays, helping not only for reaching the B2C world, but also that of B2B, by taking advantage of its great targeting capabilities.
Digital advertising creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time, increasingly personal and more accessible than traditional advertising.
In this course, students will learn about different ways and mechanisms to reach the right customers, at the right time with the measurement and optimization needed in each case. At the same time, they will learn about how to read, analyze and elaborate on the best strategy from the results they get from the different advertising tools.
Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists by Matt Chiera (2018)
Digital advertising is one of the most important tools for a Marketing strategy nowadays, helping not only for reaching the B2C world, but also that of B2B, by taking advantage of its great targeting capabilities.
Digital advertising creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time, increasingly personal and more accessible than traditional advertising.
In this course, students will learn about different ways and mechanisms to reach the right customers, at the right time with the measurement and optimization needed in each case. At the same time, they will learn about how to read, analyze and elaborate on the best strategy from the results they get from the different advertising tools.
Digital Marketing 2020: Grow Your Business With Digital Marketing by Danny Star (Independently published, 2019)
HARBOUR.SPACE Harbour.Space is a university created by entrepreneurs for entrepreneurs. We focus on meeting the demands of the future, while traditional education providers are too often stuck in the past.
We’re one of the only European institutions completely dedicated to technology, design and entrepreneurship, and our interdisciplinary courses are taught by some of today’s leading professionals. Our aim is not only to equip students with the knowledge to take on the real world, but to nurture, create and shape tomorrow’s tech superstars.
HARBOUR.SPACE UNIVERSITY
