Session 5

A. The Super Consumer

• How to get in touch with the consumer

• SOLOMO Strategies

• New consumer trends

Session 6

A. Building a Great Product

• Eleven tips on building a great product

• Mobile has its own rules

• The future of interaction

B. Case session 4

• InfoJobs - How through building a great product, and a super user experience, one business can become the clear market leader for more than 15 years

• Speaker: Montse Gil (Product Director)

Session 7

A. Entrepreneurship

• Changes from the traditional business

• Market analysis

• Company value

• The main challenges

B. Case session 5

• Escapadarural- how to build a successful business from scratch

• Speaker: Gus Bertolo (Co.founder)

Session 8

A. Web Analytics

  • Fundamentals of web analytics
  • Analytics tools
  • Understanding the KPI

Session 9

A. The 4th Industrial Revolution

  • The future of the online economy
  • The impact within the society
  • Trends
  • Risks

Session 10

Analysing Real Cases

With all the knowledge gained during the two weeks, we’re going to work deeply on 2-3 cases

  1. Uber
  2. Amazon
  3. Wallapop
COURSE OUTLINE

Session 4

A. Case session 2

• Community - How to pivot a business to find your space in the market

• Speaker: Francesc Sanz (CEO & Founder)

B. Case session 3

• F.C Barcelona - How a football team uses the online channel to engage and develop business

• Speaker: Joaquim Cardona (Digital Consultant & Head of Digital Business at FCB 2013-2016)

Session 3

A. Online Business Models (part2)

• What is a business model

• WHY, HOW, WHAT Methodology

• Types of online business models

• Definition of targets

• Definition of monetisation model

• Mobile business models

B. Case session 1

• Dormitum - How an offline business located in a small village, thanks to the Internet, sells to Russia mattress of more than 6000€

• Speaker: Pere Puigvert (CEO)

Session 1

A. Course Introduction

• Structure of the course

• Evaluation method + cases presentation

B. Introduction to the online ecosystem

• Main change in the last 20 years

• Fundamentals of the online economy

• Digital Value Chain

Session 2

A. Online Business Models (part1)

• What is a business model

• WHY, HOW, WHAT Methodology

• Definition of targets

• Definition of monetisation model

• Mobile business models