RESERVE MY SPOT

Maxim joined Google in 2014 and currently grows Russian business and large customer sales sectors focused on export & performance advertisers covering finance, retail, e-commerce, travel, gaming, dating, entertainment, software and other industries.

Most recently Maxim served as Global Head of Performance Marketing at the world’s largest private cyber security company Kaspersky Lab - responsible for achieving online sales goals worldwide. Prior to Kaspersky Lab led online product launches at international storage management software company Paragon Software.

Maxim acts as an Advisor at Kaspersky Lab, a mentor to IT cluster companies and startups at the not-for-profit government-funded Skolkovo Foundation, known as “Russian Silicon Valley”, and appears regularly as guest lecturer at one of the top 3 universities in Russia - National Research University - Higher School of Economics.

• Acquire an overall understanding of how digital impacts marketing, business, consumers

• Acquire the knowledge and skills to be able to create a 360 degree digital marketing plan

• Understand the high-level concepts of digital acquisition, conversion and retention tools  

• Develop an understanding of how to conduct market, consumer, product research using digital tools 

• Understand how digital companies work

• Learn latest technology trends

SKILLS:

- Digital Marketing 

- Business Strategy

- Social Media

- Usability

- Marketing Strategy

- Online Advertising

- Content

- SEO

- Product Management

- Business Development

DATE: 16 - 20 Oct, 2017

DURATION: 1 Week

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
ABOUT MAXIM
HARBOUR.SPACE 
DIGITAL EVOLUTION

Digital has changed everything: consumer behaviour, market research, advertising, business models, companies themselves. In this class we’ll cover all aspects of digital evolution with a strong focus on crafting a 360 degree digital marketing strategy covering acquisition, conversion and retention learning key tools and concepts. Going beyond marketing, the course will cover emerging business models, leadership, culture & technology trends in the digital era.

MAXIM

BRAVERMAN

Head of Large Customer Sales, Export & Performance, Google

RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so. 

HARBOUR.SPACE UNIVERSITY

DATE: 16 – 20 Oct, 2017

DURATION:  1 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

BIBLIOGRAPHY
DIGITAL
EVOLUTION 
COURSE OUTLINE

Session 1

Digital Evolution: Consumer Behaviour, Marketing Research and Frameworks in the Digital Era.

Session 2

Acquisition: Paid Search, SEO, Affiliate Marketing, Display etc.

Session 3

Conversion & Retention: Digital Business Models, Online Merchandising, Email Marketing, Social Media etc.

Session 5

How Digital Companies Work: Culture, Leadership, Innovation. Future Trends.

Session 4

Digital Strategy Practice.

All rights reserved. 2017

Harbour.Space University
Tech Heart
How Google Works
by Eric Schmidt & Jonathan Rosenberg
How successful businesses win 
consumer experiences
by Jason Spero