COURSE OUTLINE

Session 1

Campaign building;
digital marketing projects and processes

Session 4

Marketing automation

Session 2

Contests & promotions

Session 5

Email marketing

Session 3

Landing page optimization

Session 6

Growth hacking and conversion rate optimization (CRO)

Session 10

Native advertising

Session 7

Google AdWords & remarketing

Session 8

Emerging and niche platforms: Quora, Slideshare, Periscope, Facebook Live etc.

Session 11

AI and chatbots

Session 12

Presenting your brand digitally

Session 9

Content advertising platforms

Session 13

Personal branding

Session 14

Case study on digital marketing

Session 15

Final presentations