SUBMIT

RESERVE MY SPOT

Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specialising in social media, content marketing and influence marketing.

 In her 15+ years’ experience in ecommerce and digital media, with the last eleven focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. 

Stephanie’s teams have been honoured with social media industry awards including a Ragan PR Daily award, a WOMMIE award, a PRNews Platinum award, and an OMMA award.
Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy. 


Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business, where she is the Academic Director of the Digital Marketing Strategy certificate programme, and an adjunct faculty member at The New School/Parsons School.


Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific Twitter user; follow her @stephanies. Stephanie resides in Chicago with her husband and son.

This course aims to be a bridge between other digital marketing and entrepreneurship courses, providing a practical foundation for future digital marketing professionals. Upon completion of the course, students will be ready to start and maintain a business blog, develop their personal brand online, and utilise key digital marketing tactics in their day-to-day work.

SKILLS:

- Social Media Marketing

Online Marketing

- Digital Marketing

Digital Strategy

- Social Media

Integrated Marketing

- Entrepreneurship

- Social Media Measurement

DATE: 9 - 27 Apr, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT STEPHANIE
BIBLIOGRAPHY
HARBOUR.SPACE 

DIGITAL MARKETING 3.0

Take your marketing efforts to the next level with this advanced course in digital marketing. Ideal for advanced graduate-level students, this course will cover digital tactics including digital campaigns, influence marketing, AI and chatbots, and personal branding. Course projects will be aimed at assisting in students’ development of their capstone project/product.

STEPHANIE
SCHWAB
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: – 27 Apr, 2018

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

DIGITAL MARKETING 3.0

Session 2

Content marketing and blogging. Project intro.

Session 3

Content marketing and blogging (cont’d)
Editorial calendars

SHOW MORE

Session 1

Digital marketing planning

All rights reserved. 2018

Harbour.Space University
Tech Heart

Session 4

Digital marketing campaigns

Take your marketing efforts to the next level with this advanced course in digital marketing. Ideal for advanced graduate-level students, this course will cover digital tactics including digital campaigns, influence marketing, AI and chatbots, and personal branding. Course projects will be aimed at assisting in students’ development of their capstone project/product.

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