Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specialising in social media, content marketing and influence marketing.
In her 15+ years’ experience in ecommerce and digital media, with the last eleven focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott.
Stephanie’s teams have been honoured with social media industry awards including a Ragan PR Daily award, a WOMMIE award, a PRNews Platinum award, and an OMMA award.
Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy.
Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business, where she is the Academic Director of the Digital Marketing Strategy certificate programme, and an adjunct faculty member at The New School/Parsons School.
Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific Twitter user; follow her @stephanies. Stephanie resides in Chicago with her husband and son.
This course aims to be a bridge between other digital marketing and entrepreneurship courses, providing a practical foundation for future digital marketing professionals. Upon completion of the course, students will be ready to start and maintain a business blog, develop their personal brand online, and utilise key digital marketing tactics in their day-to-day work.
SKILLS:
- Social Media Marketing
- Online Marketing
- Digital Marketing
- Digital Strategy
- Social Media
- Integrated Marketing
- Entrepreneurship
- Social Media Measurement
DATE: 9 - 27 Apr, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT STEPHANIE
BIBLIOGRAPHY
HARBOUR.SPACE
Take your marketing efforts to the next level with this advanced course in digital marketing. Ideal for advanced graduate-level students, this course will cover digital tactics including digital campaigns, influence marketing, AI and chatbots, and personal branding. Course projects will be aimed at assisting in students’ development of their capstone project/product.
STEPHANIE SCHWAB
HARBOUR.SPACE UNIVERSITY
DATE: 9 – 27 Apr, 2018
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
Session 2
Content marketing and blogging. Project intro.
Session 3
Content marketing and blogging (cont’d)
Editorial calendars
Session 1
Digital marketing planning
All rights reserved. 2018
Session 4
Digital marketing campaigns
Take your marketing efforts to the next level with this advanced course in digital marketing. Ideal for advanced graduate-level students, this course will cover digital tactics including digital campaigns, influence marketing, AI and chatbots, and personal branding. Course projects will be aimed at assisting in students’ development of their capstone project/product.