COURSE OUTLINE

Session 7

Influence marketing

Session 8

Influence marketing
Guest speaker(s)

Session 5

Contests & promotions

Session 6

Social media stories (Facebook Live, Instagram Stories)

Session 9

Podcasting

Session 10

Podcasting
Guest speaker

Session 1  

Digital marketing planning

Session 3

Content marketing and blogging (cont’d)
Editorial calendars

Session 2

Content marketing and blogging. Project intro.

Session 4

Digital marketing campaigns

Session 11

AI & chatbots

Session 12

Personal branding

Session 13

Social media listening

Session 14

Growth hacking

Session 15

Final presentations