COURSE OUTLINE

Session 1

Past, present & future of Digital Marketing
WordPress project intro/assignment,
Website/Blog

Session 3

Blogging for business
Blog project intro/assignment

Session 4

Anatomy of a blog post
Search engine optimisation for blogs

Session 2

Digital marketing strategy & planning

Session 5

Social media ecosystem: organic and paid
Brand voice for social media

Session 6

Organic social media:
Facebook &Twitter

Session 7

Organic social media:
Instagram & Pinterest

Session 8

Organic social media:
LinkedIn &YouTube
Video assignment

Session 10

Marketing funnels, lead generation

Session 9

Catch-up and in-class work session

Session 12

Email automation and listbuilding

Session 11

Landing pages, marketing automation

Session 13

Social media listening

Session 14

Influence marketing

Session 15

Final presentations + Halloween party