Past, present & future of Digital Marketing
WordPress project intro/assignment,
Website/Blog

Blogging for business
Blog project intro/assignment

Anatomy of a blog post
Search engine optimisation for blogs

Digital marketing strategy & planning

Social media ecosystem: organic and paid
Brand voice for social media

Organic social media:
Facebook &Twitter

Organic social media:
Instagram & Pinterest

Organic social media:
LinkedIn &YouTube
Video assignment

Marketing funnels, lead generation

Emerging and live social platforms

Social media listening

Landing pages, marketing automation

CRM and email marketing

The Content Code

Final presentations