COURSE OUTLINE

Session 7

Search Engine Optimisation:  
How to Rank on Google and get Found

Session 8

Keyword research and increasing Domain Authority

Session 5

Email Marketing Newsletters, autoresponders & marketing funnels

Session 6

Editorial Calendar and Publishing Schedule: Blogging, Guest blogging and
Headline writing

Session 9

Online PR and Influencer Outreach

Session 10

Selling Products and Services Online, Testimonials and Referrals

Session 1  

Your Web Universe & Digital Marketing Strategy

Session 3

Uncovering Your Flagship Content
(aka Lead Magnet)

Session 2

Defining Your Buyer Personas

Session 4

Growing your Audience via Opt-in forms
and Landing Pages

Session 11

Social Media Strategy and Social Media Guidelines

Session 12

Facebook and Instagram: Live videos, Groups and Business Pages

Session 13

LinkedIn for Business: Creating your profile, Publishing content and Networking

Session 14

Final exaSharing your Message via Podcasts, Webinars and YouTube

Session 15

Implementing the Plan:  90 Day Action Plan, Delegating Tasks and Tools of the Trade