SUBMIT
DIGITAL MARKETING
MASTERCLASS
ANDY 
CRESTODINA

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

Content. It’s why they visit and why they convert (or don’t). Content is part of every step in your funnel.

From the first keyphrase to the final conversion, this masterclass connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. 

Here is the complete approach to making that bridge a fast-flowing highway of continuous demand. Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

- Who are we talking to?

- Why do they care?

- What are the two types of keyphrases?

- What pages target which type?

- How do you build links, authority and ranking potential?


- What do we publish? And how will it be promoted?

- What topics, formats and collaborators support lead generation?

We'll analyse the birth of a lead, deconstructing each page in the process and each stage in the funnel.


You'll learn how to strengthen each stage in the funnel, from the high-ranking blog post to the thank you page after the thank you page.

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
 
Andy has written hundreds of articles on content strategy, search engine optimisation, influencer marketing, conversion and Analytics.

- Top 10 Online Marketing Experts to Watch, Forbes
- Top 50 Marketing Influencer, Entrepreneur Magazine
- Top 25 Content Marketers, Express Writers/Buzzsumo
- Top 100 Digital Marketers, Brand 24
- Top 10 Social Media Influencers to Watch, Social Media Explorer
- Top 50 Content Marketing Influencers to Follow, Outbrain

He is also the author of
Content Chemistry: The Illustrated Handbook for Content Marketing.

Acquire the skills to plan, execute and measure a successful content marketing programme, built on the foundation of a solid strategy.

- Create a content strategy that aligns content with the information needs of your audience


- Research keyphrases and create high ranking pages


- Find, connect and collaborate with relevant influencers


- Create awareness and loyalty through email subscribers and social followers


- Measure and optimise for better traffic and more conversions


- Create a durable source of qualified traffic, leads and sales

SKILLS:

- Digital Marketing

- SEO


- Online Marketing


- Social Media

- Email Marketing

- Content Marketing

- Marketing Strategy

- Content Strategy

- Social Media Marketing

- Marketing

ABOUT ANDY
HARBOUR.SPACE 
WHAT YOU WILL LEARN
RESERVE MY SPOT

DATE: 20 May - 31 May, 2019

DURATION: 2 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona
Harbour .Space Campus

COURSE TYPE: Offline

HARBOUR.SPACE UNIVERSITY

RESERVE MY SPOT

DATE: 20 May - 31 May, 2019

DURATION:  2 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, 
Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2017

Harbour.Space University
Tech Heart
COURSE OUTLINE
SHOW MORE

Session 1

Content Strategy and Demand Generation

It’s about brains, not budget. It’s about durability, not speed. Content marketing is the opposite of advertising. We don’t buy attention, we earn it.
  
- The surprising mechanics of demand generation
- Putting yourself on a mission
- Connecting all the dots: topics, formats,

influencers, rankings and conversions

Session 4

Influencer Marketing Fundamentals: Networking, Collaboration and PR

Influencer marketing, blogger relations and digital PR are all build on the same foundation: collaboration. In this class, you’ll learn to use social media to grow your reach and rankings

- Find the 1% of internet users that make the biggest difference in your marketing
- Build relationships that create content opportunities
- Collaborate with your sales prospects and referral partners

Session 3

Search Engine Optimisation: Content, 
Links and Relationships

Work within the key factors in search to create content and relationships that lead to traffic. Now we’ll examine the specific actions that
 drive rankings 
- Pick Your Battles: Find the phrases you can win for through keyphrase research
- Relevance and Intent: Use keywords in ways that show you’re the real thing
- Target Topics not phrases: Go beyond the keyphrase and leverage semantics

Session 2

Search Ranking Factors: Authority and Relevance

From research to rankings, we’re going straight at the heart of search search engine optimisation. This class focuses on the the fundamentals of search.

- What are the search ranking factors? Which are the most important?
- Why do some pages rank while others don’t?
- Which SEO tools are then most useful?

DIGITAL 
MARKETING 
MASTERCLASS
BIBLIOGRAPHY

Content. It’s why they visit and why they convert (or don’t). Content is part of every step in your funnel.
From the first keyphrase to the final conversion, this masterclass connects every dot.


Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.

Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

- Who are we talking to? Why do they care?


- What are the two types of keyphrases? What pages target which type?


- How do you build links, authority and ranking potential?


- What do we publish? And how will it be promoted?


- What topics, formats and collaborators support lead generation?

We'll analyse the birth of a lead, deconstructing each page in the process and each stage in the funnel. You'll learn how to strengthen each stage in the funnel, from the high-ranking blog post to the thank you page after the thank you page.

Fix the following errors:
Hide