Business focused digital media and marketing strategies

Defining your audience

Media planning 101

Media Buying, Optimisation and reporting

Landscape of digital media channels

Programmatic media buying

Life-cycle of digital paid media campaign / Planning – Execution – Reporting

Paid social media, Paid Search, SEO, Display media

Stakeholder Management

Content creation for successful media campaigns

Define business objectives and goals

Define the media strategy and target audience

Build a media plan

Create a content strategy

Final presentations