RESERVE MY SPOT

Jan Koerting is the Co-founder of Studio Köerting, a design practice that follows human centred design principles with the user at the core of every project. He previously was leading the media execution & strategy for Cisco UK and Ireland. Originally from Germany, Jan started working in e-commerce during his time in university which then led him into a career in digital media and marketing despite his academic background in urban planning. Before joining Cisco he was a global media planner at Mediacom London where he worked with clients such as Shell, Volkswagen, Dell and Beats by Dre.

The objective of this course is to sharpen the understanding of what ethics in the context of marketing and advertising means and to comprehend of how it is linked to business outcomes.

During the one week course we will explore the correlation between normative & descriptive ethics, the power social media and the effect of stereotyping. Students will actively reflect of their role in shaping the norms of the marketing industry.

SKILLS:

- Strategy

- Mentoring

- Team building

- Architecture


DATE: 14 Jan - 18 Jan, 2019

DURATION: 1 Week

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
ABOUT JAN
HARBOUR.SPACE 

In this day and age digital marketing and advertising is everywhere. It is interconnected, global, personalised and more complex than ever. Under these circumstances it is the marketers duty to understand the effect their work has on businesses, individuals and society.

This course will look at ethics in marketing from different angles to give the students a holistic picture of the dynamics of ethical behaviour within the marketing industry.

Within the first 2 days we will identify the scope in which digital marketing & advertising operates. Furthermore we will discuss different concepts of ethics in marketing and advertising. On day 3 and 4 we will discuss big data (collection), the impact of social media, stereotyping and real life scenarios. On the final day students will present an intervention.

JAN KOERTING

Co-Founder of Studio Köerting

RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 14 Jan – 18 Jan, 2019

DURATION:  1 Week

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2017

Harbour.Space University
Tech Heart
COURSE OUTLINE

Session 1

Identifying the scope of marketing within and outside organisations

Session 2

Understanding core principles of ethical marketing and advertising

Session 3

The power of social media

Session 4

Stereotyping

ETHICS IN MARKETING
AND ADVERTISING
ETHICS IN 
MARKETING
AND ADVERTISING
BIBLIOGRAPHY
Statement of ethics
Ethics of Marketing
by Gene R. Laczniak
(SAGE Publications, 2012)
Advertising & Society Quarterly
by William M. O’Barr
(2007)

Session 5

The power of social media