COURSE OUTLINE

Session 5

Creating content marketing mission statements and customer/audience personas

Session 7

Content Planning

-Types
-Placement

-Repurposing
-Promotion

Session 8

Editorial Calendar

Session 9

Measurement

Session 10

Final presentations

Digital/content marketing plans

Session 1

Direct marketing intro: Impacting business success through digital transformation

Session 3

Direct marketing intro: Impacting business success through digital transformation

Session 2

Digital marketing model: Moving from product promoters to media publishers through content marketing

Session 4

Guest speaker: Robert Rose – how to build audiences

Session 6

Story Mapping