Part 1: Key elements of the Marketing Rebellion
-Impact on loyalty, ads, sales funnel
-History of consumer rebellions
-Foundational human truths
-Role of personal brand in corporate brand - Hyatt/ Adidas cases
Part 2: Introduction to Personal Branding
-Student focus on identifying what they want to be known for in the world
-Introduction of “sustainable interest” exercises

Part 1: Marketing focus on belonging + meaning
-Review North Face case study
-Review Heinekin case study
-Review Harley Davidson case study
-Review American Eagle case study
-Review Nike case study
Part 2: Personal branding part 2
-Discussion of work on sustainable interest
-Analysis of content density methodology and considerations for 

Part 1: Focus on consensual marketing and the artisanal brand
Discuss Room & Board case study
Discuss Nike case study
Techlash

Part 2: Personal Branding focus on content
Four types of “rich content”
Student content preference discussion and exercises.

Part 1: Focus on consensual marketing and the artisanal brand
Discuss Room & Board case study
Discuss Nike case study
Techlash

Part 2: Personal Branding focus on content
Four types of “rich content”
Student content preference discussion and exercises.

Part 1: Approaching consumer “islands”
Word of mouth marketing: Yeti
-Experiential marketing
-Influencer marketing
-User-generated content
-Peak moments

Part 2: Personal branding: Actionable audience
1) Case study: Lorraine Loots
2) Case study: Aaron Lee

Part 1: Company culture, leadership, and measurement
Review Wistia case study
Discussion of measurement challenges
Why won’t leaders change?

Part 2: Review final personal branding projects