Tone of Voice: 
Giving a Tech Co. 
Some Personality
JUSTIN LI

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.

Justin is a creative director and writer based in Amsterdam. He was previously a Creative Lead at Google Creative Lab in London working across product and development. Among the few projects he's helped create: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Bloks, a physical coding platform that teaches kids how to code; and Project Jacquard, an interactive woven textile.

Sometimes he teaches writing workshops at General Assembly, advises startups at WeWork Labs, and writes for Monocle magazine. These days, he works with his wife on a range of brand strategy and creative projects at Hello Astro.

-How to create a brand’s tone of voice 

-How to apply it to different digital platforms


-How to adapt a tone of voice for different audiences

SKILLS:

- Advertising

- Creative Direction

- Creative Strategy

- Interactive Advertising

- Digital Strategy

- Copywriting

ABOUT JUSTIN
HARBOUR.SPACE 
WHAT YOU WILL LEARN
RESERVE MY SPOT

DATE: 27 Jan - 14 Feb, 2020 

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

HARBOUR.SPACE UNIVERSITY

RESERVE MY SPOT

DATE: 6 Jan - 24 Jan, 2020

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2018

Harbour.Space University
Tech Heart
COURSE OUTLINE
SHOW MORE

Session 1

INTRODUCTION
Overview of what a brand’s tone of voice is, and why it’s important.

Session 4

WEBSITE
Apply your newly created tone of voice to a landing page for your company.

Session 3

DEFINING THE TONE OF VOICE
 
Create a tone of voice for your newly formed tech company.

Session 2

START A COMPANY
 
Come up with an idea for a startup that you’ll use for the rest of the course. If you can’t come up with an idea, one will be assigned to you.

PRESS PLAY:
LAUNCH FILMS
FOR STARTUPS
BIBLIOGRAPHY

The best tech companies today don't just need to have a killer product; they need to have a killer brand to match. A brand is much more than just the way it looks - the way a brand talks to people is just as important. A brand’s tone of voice gives a tech company a personality - it builds trust, it creates relationships, and it makes people feel good. Airbnb pushes us to explore new parts of the world, FitBit encourages us to adopt a healthier lifestyle. The Cash App wants to make it easy for us to send money to friends. These messages and the way they’re communicated are felt everywhere—from their websites, to their product, to their advertising campaigns. In this course, you’ll learn why having a tone of voice is important, how to create one, and how to apply it everywhere.

The best tech companies today don't just need to have a killer product; they need to have a killer brand to match. A brand is much more than just the way it looks - the way a brand talks to people is just as important. A brand’s tone of voice gives a tech company a personality - it builds trust, it creates relationships, and it makes people feel good. Airbnb pushes us to explore new parts of the world, FitBit encourages us to adopt a healthier lifestyle. The Cash App wants to make it easy for us to send money to friends. These messages and the way they’re communicated are felt everywhere—from their websites, to their product, to their advertising campaigns. In this course, you’ll learn why having a tone of voice is important, how to create one, and how to apply it everywhere.