PRESS PLAY: LAUNCH
FILMS FOR STARTUPS

JUSTIN LI

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.

Justin is a creative director and writer based in Amsterdam. He was previously a Creative Lead at Google Creative Lab in London working across product and development. Among the few projects he's helped create: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Bloks, a physical coding platform that teaches kids how to code; and Project Jacquard, an interactive woven textile.

Sometimes he teaches writing workshops at General Assembly, advises startups at WeWork Labs, and writes for Monocle magazine. These days, he works with his wife on a range of brand strategy and creative projects at Hello Astro.

-How to write a film script that clearly communicates what your startup does
-How to turn that script into a basic storyboard
-How to determine how much creating the film you want will cost
-How to prepare for a film shoot (camera, lighting, and capturing audio)
-How to make an edit (rough edits, colour grading, music)

SKILLS:

- Advertising

- Creative Direction

- Creative Strategy

- Interactive Advertising

- Digital Strategy

- Copywriting

ABOUT JUSTIN
HARBOUR.SPACE 
WHAT YOU WILL LEARN
RESERVE MY SPOT

DATE: 6 Jan - 24 Jan, 2020 

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

HARBOUR.SPACE UNIVERSITY

RESERVE MY SPOT

DATE: 6 Jan - 24 Jan, 2020

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

All rights reserved. 2018

Harbour.Space University
Tech Heart
COURSE OUTLINE
SHOW MORE

Session 1

INTRODUCTION
Overview of the course and introduction to the best practices for startup launch films. 

Session 4

OUTLINE
 
Determine the key messages you want to communicate and then arrange them in order so they form an outline for a script. 

Session 3

TONE OF VOICE
 
Define your brand’s tone of voice by deciding why your brand exists, who will use it, and why. 

Session 2

START A COMPANY
 
Come up with an idea for a startup that will be the focus of your film. If you can’t come up with an idea, one will be assigned to you. 

PRESS PLAY:
LAUNCH FILMS
FOR STARTUPS
BIBLIOGRAPHY

A short film is one of the best ways to launch a startup; it’s the fastest and easiest way to communicate what your startup is, and it’s also the fastest and easiest way for people to understand what your startup is. With a film, there’s nothing for people to read or scroll through - all they have to do is press play. That’s why you see these types of films everywhere, from Kickstarter pages, to pitch decks, to websites. But sometimes being able to clearly articulate what your startup does in a simple way can be difficult. There’s a bit of an art to creating film that summarises how the technology works, how to use it, and how it can help people. In this course, you’ll learn how to create one.

A short film is one of the best ways to launch a startup; it’s the fastest and easiest way to communicate what your startup is, and it’s also the fastest and easiest way for people to understand what your startup is. With a film, there’s nothing for people to read or scroll through - all they have to do is press play. That’s why you see these types of films everywhere, from Kickstarter pages, to pitch decks, to websites. But sometimes being able to clearly articulate what your startup does in a simple way can be difficult. There’s a bit of an art to creating film that summarises how the technology works, how to use it, and how it can help people. In this course, you’ll learn how to create one.