PRESS PLAY: LAUNCH FILMS FOR STARTUPS
JUSTIN LI
We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
Combinatorics and graph theory lay at the heart of discrete mathematics and computer science. In the course, we begin with a brief review of the fundamentals of combinatorics---counting, permutations, binomial coefficients, and the pigeonhole principle---and then devote most of the course to the fundamentals of graph theory. We cover the most common definitions and ideas of graph theory, proving important theorems and introducing important algorithms, but mostly aiming to simply establish the common language of discrete mathematics and computer science.
Justin is a creative director and writer based in Amsterdam. He was previously a Creative Lead at Google Creative Lab in London working across product and development. Among the few projects he's helped create: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Bloks, a physical coding platform that teaches kids how to code; and Project Jacquard, an interactive woven textile.
Sometimes he teaches writing workshops at General Assembly, advises startups at WeWork Labs, and writes for Monocle magazine. These days, he works with his wife on a range of brand strategy and creative projects at Hello Astro.
-How to write a film script that clearly communicates what your startup does
-How to turn that script into a basic storyboard and then a rough edit
-How to create a polished launch film for your startup that’s ready for play
SKILLS:
- Advertising
- Creative Direction
- Creative Strategy
- Interactive Advertising
- Digital Strategy
- Copywriting
ABOUT JUSTIN
HARBOUR.SPACE
WHAT YOU WILL LEARN
DATE: 6 Jan - 24 Feb, 2020
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HARBOUR.SPACE UNIVERSITY
DATE: 6 Jan - 24 Jan, 2020
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2018
COURSE OUTLINE
Session 1
INTRODUCTION
Overview of the course and introduction to the best practices for startup launch films.
Session 4
TONE OF VOICE
Define your brand’s tone of voice by deciding why your brand exists, who will use it, and why.
Session 3
OUTLINE
Create a tone of voice for your newly formed tech company.
Session 2
START A COMPANY
Come up with an idea for a startup that will be the focus of your film.
PRESS PLAY: LAUNCH FILMS FOR STARTUPS
BIBLIOGRAPHY
A short film is one of the best ways to launch a startup. It’s the fastest and easiest way to communicate what your startup is, and it’s the fastest and easiest way for people to understand what your startup is. With a film, there’s nothing for people to read. All they have to do is press play. That’s why you see these types of films everywhere, from Kickstarter pages, to pitch decks, to websites. But being able to clearly articulate what your startup does in a simple way that everyone can understand can be difficult. There’s a bit of an art to creating a film that summarises how the technology works, how to use it, and how it can help people. In this course, you’ll learn how to create one that does it all.
The Elements of F*cking Style: A Helpful Parody by Chris Baker & Jacob Hansen (St. Martin's Griffin, 2011)
A short film is one of the best ways to launch a startup. It’s the fastest and easiest way to communicate what your startup is, and it’s the fastest and easiest way for people to understand what your startup is. With a film, there’s nothing for people to read. All they have to do is press play. That’s why you see these types of films everywhere, from Kickstarter pages, to pitch decks, to websites. But being able to clearly articulate what your startup does in a simple way that everyone can understand can be difficult. There’s a bit of an art to creating a film that summarises how the technology works, how to use it, and how it can help people. In this course, you’ll learn how to create one that does it all.