COURSE OUTLINESession 7
Sales psychology: Part 1
Session 8
Monetary policy
Session 5
Building your customer profile
Session 6
Format of a long-form sales page
Session 9
Powerful benefits: Selling the value, even when your product is free
Session 10
Headlines, calls-to-action and bullet points
Session 1
An introduction to copywriting and why it is important today
Session 3
The importance of research: The target market
Session 2
Classic copywriting case studies and modern day examples
Session 4
The importance of research: Your product or service
Session 11
Getting attention - crafting a powerful opening
Session 12
Adapting your writing to long and short copy mediums
Session 13
Editing and evaluating copy
Session 14
Final presentations and feedback
Session 15
Final presentations and feedback