SUBMIT

RESERVE MY SPOT

Jill is co-founder of Story Mode, a unique programme that trains, coaches, and advises business people and content creators to use the power of storytelling and to apply creativity to get things done at work.

A dramatic arts-trained refugee from the corporate world, Jill created StoryStudio Chicago—a creative writing school—in 2003 and began developing new approaches to teaching storytelling for business, for the page, for the screen, and for changing technology. Her credo? Don’t Be Boring.

In addition to teaching, writing, and forcing people to admit that they can’t live without great stories, Jill works with organisations to rethink their approach to marketing and stop writing content, and instead, start “conversations.”

Jill is a co-founder of Content Jam, Chicago’s largest content marketing conference. She co-founded the Chicago Literary Alliance, is on the Illinois B Corp Advisory Council, and is a member of the Association of Writers and Writing Programs. She is a frequent speaker on the power of stories in our personal and professional lives.

A writer and author, Jill has published three books for young adults: Shirley Chisholm (named a Best Book by Science and Film Magazine;), Lesbian and Gay Families: Redefining Parenting in America; and Women on the Hill, a history of women in Congress.

When she is able to hoard time for herself, Jill works on her own stories.

Research Interests:  How stories are used in business

This course melds the art of good stories and the science of building a successful content marketing plan. Students will:

• Understand how stories work in the brain and their persuasive elements

• Write blog posts and content for their projects

• Develop editing and feedback skills


• Understand the different roles and skills required to be both a good writer and a good editor

• Present as individuals and as part of team

• Use audience assessment tools

• Practice using creative methods (the Power of 39) and design thinking to think differently

• Do away with “marketing-speak” and learn to trust the material

• Gain relationship building and business development skills

SKILLS:

- Creative Writing

Blogging

- Social Media

Storytelling

- Public Relations

Content Marketing

- Editing

DATE: 20 Aug - 7 Sep, 2018

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT JILL
BIBLIOGRAPHY
HARBOUR.SPACE 

SELL IT! USING PERSUASION TO PITCH AND PRESENT

A great presentation has a strong narrative and tells the story your audience needs to hear. This course will train students to write, think, and act persuasively. Students will work individually as writers and editors to enhance their skills and develop a Peer Editing Network (PEN). 

Working collaboratively in teams, students will design and build a pitch while learning how to use words, images, and their own physical presence to persuade. The final exam will be a team presentation before a panel of guest judges. Above all, students will learn that the art of persuasion is about the story you sell and the relationships you build.


JILL POLLACK
RESERVE MY SPOT

We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.

HARBOUR.SPACE UNIVERSITY

DATE: 20 Aug – 7 Sept, 2018

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

SELL IT! USING PERSUASION TO PITCH AND PRESENT

Session 2

Where content ideas come from; reading like a writer and writing messy first drafts

Session 3

Playing the role of editor, making content stronger

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Session 1

Learning to be a Persuasive Communicator; the how and why of a persuasive story; learning to workshop (giving and getting useful feedback

All rights reserved. 2018

Harbour.Space University
Tech Heart

Session 4

Creating content that opens conversations…keeps them going

This course is about the “content” in “content marketing.” Students will become storytellers, learning to translate the elements of a compelling story to a content marketing campaign.   

Assignments will focus on writing, editing, content planning, and qualitative measurement. Students will work individually and collaboratively to build digital content marketing campaigns, finishing the course with a Plan of Action they can put in place for their own entrepreneurial endeavors.

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