RESERVE MY SPOT
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in social media, content marketing and influence marketing. In her 15+ years’ experience in e commerce and digital media, with the last eleven focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Skype. Stephanie’s teams have been honored with social media industry awards including a WOMMIE award, a PRNews Platinum award, and an OMMA award.
Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as Price water house Coopers and at LakeWest Group, a boutique retail consultancy.
Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business, where she is the Academic Director of the Digital Marketing Strategy certificate program, and an adjunct faculty member at The New School/Parsons School
Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific
Stephanie resides in Chicago with her husband and son.
• Acquire an overall understanding of the fundamental concepts involved in digital marketing.
• Learn how to create effective social media and content marketing strategies for varying demographics and consumer behaviors.
• Develop an understanding of how to measure and report on digital marketing efforts.
• Gain the skills needed to identify effective/ineffective digital marketing strategies within
organizations.
• Acquire the knowledge and skills to be able to create a solid digital marketing plan.
SKILLS:
- Social Media Marketing
- Influence Marketing and Influencer/Blogger Programs Development
- Blogging, Content Creation & Inbound Marketing
- Social Media Listening & Buzz Monitoring
- Digital Marketing & Integrated Marketing
- Branding & Brand Voice Development
- Market Research & Competitive Analysis
- Marketing to Tweens & Teens
- Marketing to Parents
- Tech Marketing (B2B and B2C)
- Social Media Marketing Training
- Public & Corporate Speaking
DATE: 20 Feb - 10 Mar, 2017
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
Session 1
Past, Present & Future of Digital Marketing
Session 2
Blogging for Business Blog Project Intro
Session 3
Content & Inbound Marketing, Part I
Session 4
Content & Inbound Marketing, Part II
Session 5
Social Media Listening
Session 6
Building Brand Communities
Session 7
Social Media, Part I
Session 8
Social Media, Part II
Session 9
Social Media, Part III
Session 12
Influence Marketing
Session 11
Lead Generation & Marketing Automation
Session 10
Digital Marketing Measurement
Session 13
Social Advertising
Session 14
The Content Code
Session 15
Final Presentations
BIBLIOGRAPHY
HARBOUR.SPACE 
STEPHANIE SCHWAB
Digital media has enormous potential to elevate any brand and business. In this class, we’ll dive into digital marketing strategy and various digital tactics, including content marketing, social media, influence marketing, social advertising, and more.
MARKETING STRATEGY FOR BRAND & BUSINESS
BY STEPHANIE SCHWAB
WHAT YOU WILL LEARN
COURSE OUTLINEABOUT STEPHANIEWe offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
HARBOUR.SPACE UNIVERSITY
DATE: 20 Feb - 10 Mar, 2017
DURATION: 3 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
MARKETING STRATEGY FOR BRAND & BUSINESS