COURSE OUTLINESession 7
Building a campaign, delivering stories over time
Session 8
Social media stories
Group presentations: Campaign case stories
Session 5
Researching the Who, What, When, How, and Why (group projects begin)
Session 6
Planning content—short term and long term
Session 9
Meeting goals and measuring success (individual projects begin)
Session 10
Editorial process
Session 1
The how and why of stories
Session 3
Thinking like an editor
Session 2
Where content ideas come from; reading like a writer
Session 4
Going long; Building stories over time and campaigns
Session 11
Wrong turns, flexibility, and changing plans
Session 12
Putting it together
Session 13
Putting it together
Session 14
Final presentations:
My content marketing plan
Session 15
Final presentations completed; My Next Big Story Will Be…
Plan Your Action