FACEBOOK
Create your company’s first series of posts to form a campaign in your brand’s tone of voice.

INSTAGRAM
Come up with ideas for interesting posts, stories, and short videos.

YOUTUBE
Create storyboards for short videos that are useful or entertaining.

PARTNERSHIPS
Write an editorial that is in-line with your brand’s point of view. 

WEBSITE
Apply your tone of voice to a landing page for your company.

INTRODUCTION
Overview of the course and introduction to the best practices for startup launch films.

DEFINING THE TONE OF VOICE
Define your brand’s tone of voice by deciding why your brand exists, who will use it, and why.

START A COMPANY
 Come up with an idea for a startup that will be the focus of your film. If you can’t come up with an idea, one will be assigned to you. 

CREATING RULES
Create a set of guidelines that make it easy for others to understand how to apply your brand’s tone of voice.

TWITTER
Create a campaign linked to important holidays and events in popular culture.

TONE
Learn to adjust your tone based on the context.

WRAP UP
A look back at everything we’ve covered so far and next steps.

WORKING SESSION
Gather your best campaign ideas, make any edits or create assets that help you better illustrate your ideas.

PEER REVIEW
Test to see if your ideas adhere to your company’s tone of voice by sharing them with others. Take their feedback into consideration and make any edits.

FINAL PRESENTATIONS
Present your brand’s tone of voice with 4 of your best examples to the class. They’ll help determine your final grade by judging whether your examples adhere to your brand’s tone of voice.