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Marybeth brings experience in storytelling management for print, digital, television and radio to students at Harbour.Space. She is passionate about developing and transferring skills to real jobs and helping students navigate a rapidly changing field of media, marketing, PR and communications.

She has taught classes include Feature Writing, Investigative Journalism, Web Storytelling and Mass Communications at the University of North Carolina. Her teaching is based on extensive work in multiple leadership and entrepreneurial roles at Bloomberg in Stockholm, London, Zurich, Washington D.C. and New York. At Bloomberg, her positions included managing content teams, standards training, internal and external communications and leading projects to create visual stories for print, web, TV and radio.

She currently advises multinational companies and charities in locations such as Mumbai, Stockholm, London and New York regarding their internal and external content and storytelling strategies. She also serves on a number of boards, from start-ups to charities.

Her work is driven by curiosity and a desire to simplify data-based concepts into memorable storytelling.

This course is for the non-designer studying digital marketing. (It may also be attractive to data science, fintech and entreprepreneur students). It teaches data design fundamentals and introduces a variety of visualisation tools and techniques. At the end of the course, students will be able to identify the visualisation techniques that will deliver the highest impact under various scenarios. The students will learn how to present meaningful information in the most compelling and easy-to-digest fashion.

SKILLS:

- Finance

Management

- Research

- Analysis

DATE: 17 Feb - 6 Mar, 2020

DURATION: 3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

WHAT YOU WILL LEARN
COURSE OUTLINE
ABOUT MARYBETH
HARBOUR.SPACE 

We all intuitively believe that fact-based decision-making is good, but we often lack the right skills required to present quantitative information in a meaningful way. Although tables and graphs are widely used, the presentation is often poorly designed, misrepresenting or obfuscating the truth. Why? Because few communicators, including financial analysts and marketing or strategy professionals, have been trained in information design and leveraging visualisation techniques to help support better decision-making.

MARYBETH
SANDELL

RESERVE MY SPOT

Harbour.Space is a university created by entrepreneurs for entrepreneurs. We focus on meeting the demands of the future, while traditional education providers are too often stuck in the past.

We’re one of the only European institutions completely dedicated to technology, design and entrepreneurship, and our interdisciplinary courses are taught by some of today’s leading professionals. Our aim is not only to equip students with the knowledge to take on the real world, but to nurture, create and shape tomorrow’s tech superstars.

 Learn more about Harbour.Space.

HARBOUR.SPACE UNIVERSITY

DATE: 17 Feb – 6 Mar, 2020

DURATION:  3 Weeks

LECTURES: 3 Hours per day

LANGUAGE: English

LOCATION: Barcelona, Harbour.Space Campus

COURSE TYPE: Offline

Session 2

Foundations and tools.
 Cognitive visual consumption and bias
Discussion of final project, create teams

Session 3

Foundations and tools.
Design, label and headline guidelines for data visuals

Session 1

Foundations and tools.
Introduction and overview
History of data viz

All rights reserved. 2018

Harbour.Space University
Tech Heart

Session 4

Foundations and tools.
Overview of tools landscape

We all intuitively believe that fact-based decision-making is good, but we often lack the right skills required to present quantitative information in a meaningful way. Although tables and graphs are widely used, the presentation is often poorly designed, misrepresenting or obfuscating the truth. Why? Because few communicators, including financial analysts and marketing or strategy professionals, have been trained in information design and leveraging visualisation techniques to help support better decision-making.

DATA
VISUALISATION
DATA
VISUALISATION
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