COURSE OUTLINE

Session 1

Introduction
Decision: What problem will you solve?
Decision: Why do you want to solve it?
Decision: How will you solve it?

Session 2

Decision: How will you organise the company?
Decision: Who will you invite to be involved?

Session 4

Decision: What will you produce as your offering?
Decision: When will you produce it?

Session 3

Decision: Where will you decide to market
the product?

Session 5

Decision: How will you market and scale your offering?

Session 6

Week 1 Exam

Session 8

Decision: What do you think your offering is worth?

Session 7

Decision: How much money do you need?

Session 9

Decision: How do you get investors involved?
Decision: What investors do you approach?
Decision: What information will you share with potential partners?

Session 10

Decision: How will you give back a return to investors?

Session 12

Decision: How will you position your venture when pitching?

Session 11

Week 2 Exam

Session 14

Class Presentations

Session 13

Final Exam

Session 15

Presentations & Wrap Up