AWARENESS, PERCEPTION, INFLUENCE & IMPACT
LAUREN CELENZA
We offer innovative university degrees taught in English by industry leaders from around the world, aimed at giving our students meaningful and creatively satisfying top-level professional futures. We think the future is bright if you make it so.
This course will present a view of how human behavior, perception, and information is changing due to rapid technological development across the world, and the implications and responsibility this has on makers of tech & AI.
We’ll discuss how bias, memory, attention, access, and influence impacts how we think, communicate, and design. We’ll also explore ways to unearth and challenge our own inherent biases and habits.
We’ll apply this thinking through exercises and projects that explore how to uncover bias in the design process and how to unite global teams together towards a greater awareness of their audience.
Lauren Celenza is an international designer, researcher, and advocate. She currently serves as a Senior Designer at Google Maps, working with a global team to make maps more accessible and relevant for emerging cities around the world.
Her work has taken her across 6 continents, where she listens, documents, and co-designs with local communities. She recently led the redesign of Google Maps navigation for motorbikes, now launched across India, Southeast Asia, and Kenya.
Prior to Google, she studied design at SCAD, co-published a book that documented a neighborhood in Hong Kong, and designed experiences for The Gates Foundation, P&G, Citizen Schools, and more.
Lauren currently lives in the US, but often travels, listens, and teaches around the world; working towards a more accessible future for all of us.
- Understanding the behavioral shifts occurring across the world, due to rapid technological development
- How bias, memory, attention, access, and influence impacts how we perceive the world
- Understanding how easy it is to unconsciously create experiences that could feel inaccessible and unnatural to someone’s life
- Becoming aware of your own habits, behaviors, bias; and how they impact how and what you create
- How to influence and unite global teams together
SKILLS:
-Graphic Design
-Typography
-User Experience
-Branding & Identity
-Art Direction
ABOUT LAUREN
HARBOUR.SPACE WHAT YOU WILL LEARN
DATE: 17 Jun - 28 Jun, 2019
DURATION: 2 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
HARBOUR.SPACE UNIVERSITY
RESERVE MY SPOT
DATE: 17 Jun - 28 Jun, 2019
DURATION: 2 Weeks
LECTURES: 3 Hours per day
LANGUAGE: English
LOCATION: Barcelona, Harbour.Space Campus
COURSE TYPE: Offline
All rights reserved. 2017
COURSE OUTLINESession 1
Introduction
- Who we are
- Factfulness
- Goals & overview for the course
- First Project Brief
Session 4
Psychology, how we are wired II
- Bias types & how they affect us
- Acknowledging our own biases
Session 3
Psychology, how we are wired
- What is cognition
- Memory, attention and mental models
- Emotional interaction
Session 2
Technological impact across the world
- Global shifts in behavior due to technological development
- A quick guide to the laws of motion, and how it applies to design at scale
- Design principles for respectful impact
AWARENESS, PERCEPTION, INFLUENCE & IMPACT
BIBLIOGRAPHY
This course will present a view of how human behavior, perception, and information is changing due to rapid technological development across the world, and the implications and responsibility this has on makers of tech & AI.
We’ll discuss how bias, memory, attention, access, and influence impacts how we think, communicate, and design. We’ll also explore ways to unearth and challenge our own inherent biases and habits.
We’ll apply this thinking through exercises and projects that explore how to uncover bias in the design process and how to unite global teams together towards a greater awareness of their audience.
RAJIV ARJAN
ABOUT RAJIVFor the past 5 years, Rajiv has been working in the international research team at Google learning about how to create products and services for the next billion users, most of which are coming online for the very first time.
His research projects have taken him to India, Kenya, Senegal, Indonesia, Brazil and more. Raj is passionate about making information accessible to all and spends time working with various product teams at Google to help make that a reality.
Most recently, Raj led the research for redesigning Google Maps for motorcycles, a feature now launched across India, Southeast Asia, and Kenya.
SKILLS:
-Usability Testing
-User Experience
-Usability
-User Interface Design
-Interaction Design
-Information Architecture
-User-centered Design